Receive our weekly business hacks straight to your inbox...
What is a Podcast and how can it help your business? with Alex Chisnall
Alex Chisnall: [00:00:00] What can you podcast about? And if this is an individual or a business, I think it's broadly the same exercise, is that you literally, take a bit of paper, you put a line down the middle and you put, what you're really passionate about down on the left-hand side, what you love.
[00:00:19] And on the right hand side, you write down, what kind of expertise or knowledge you have. And then you just joined the dots. Your simple exercise, what can you talk about? I'm passionate about this and I know something about this. So for me it was, okay, I love rugby. I've got a rugby coaching qualification, therefore, I could do a podcast about rugby or literally I love podcasting. I'm a podcaster. So I've got a podcast agency, why don't I launched my own podcast. So, there's a really simple exercise that I think people could do because so many times people get stuck on knowing what they can actually podcast about.
[00:00:57] And then, if you still don't feel comfortable thinking, and we get this, whole imposter syndrome of, I can't speak about anything. I'm not knowledgeable. I'm not an expert on anything. It's okay, Just discuss a topic that's in the news, be a bit of a DJ, put your slant on something that somebody else has already created and own that because that's your opinion on that piece, or get together with a number of other people and discuss it, make it even easier, bring other people into the equation. I cohost two other podcasts and one of them is with two friends and that's the easiest podcast in the world, just sitting there with two friends interviewing somebody else. .
[00:01:40] Chris OHare: [00:01:40] Welcome to the quick win CEO podcast. And the aim of this series is to talk to entrepreneurs and experts to help you understand the key concepts for your business, along with three quick wins that you can take away and apply it to your business today. And every week we'd be finding out about the entrepreneur themselves, and diving into a different but important topic. And if you haven't checked out a podcast already, please do there's five episodes ready, including What is Coding with Melenie Schatynski. If you want to get started with coding. How's to Prototype with Spence Ayres, perfect if you want to get started with building an app. What is Cloud Accounting with Darren Fell from Crunch and also How to Create Content with Toby Moore. But today it's all about podcasts and how it can help your business. And we have the privilege to talk to Alex Chisnall the owner of a number one entrepreneurial podcast called Screw it, Just do it, with over 300 episodes, and charting worldwide you're in for a tree.
[00:02:47] Alex is the definition of consistency on a weekly basis, Alex asks world famous entrepreneurs about the startup journey and what advice they can give fellow entrepreneurs. And his guests include Huel founder, Julian Hern, Dragon Piers Linney, Grenade, founder, Juliette Barratt. Alex is now teaching his podcast secrets in his course, Ultimate Podcast Mastery. It's going to be an interesting episode, learning from the owner of a number one podcast. So here we go, Alex Chisnall.
[00:03:24] Alex Chisnall: [00:03:24] How are we doing?
[00:03:26] Chris OHare: [00:03:26] Good. How are you? Are you excited for today? I am. I am indeed. Be looking forward to this. I thank you for me for having me on your show. Yeah, it's it's one of these Metta type inception things where we've got a podcast expert talking about podcasts.
[00:03:46] Alex Chisnall: [00:03:46] Good for hashtags.
[00:03:48] Chris OHare: [00:03:48] Exactly. Thanks for coming on the show. So let's get stuck in and straight onto, the podcasts. So firstly, tell me the last thing that you read or watched, or did that left an impression on you? It could be like a Netflix series, a funny video, a book that you read.
[00:04:05] It could be anything.
[00:04:06] Alex Chisnall: [00:04:06] Yeah. I'll tell you what it is. It's an easy one. Actually. I literally heard somebody talking about this book on, I think it was Saturday, Sunday. And I was like, that is the, inth don't know any amount of time. I've heard people mention that book. Clearly. I need to order that book.
[00:04:22] So I literally just ordered it on Amazon. Got it the next day. And James Clear, Atomic Habits, I literally cannot put it down. It's amazing. Why is that good? It is literally just, those 1% incremental gains in your life, in your business, in your podcast that lead, compounded over time, lead to astronomical results.
[00:04:44] If you're consistent, of course.
[00:04:46] Chris OHare: [00:04:46] That's just like the intro consistency is the name of the game, especially with success. You talked to a lot of these entrepreneurs and they always say, it's the fact that they just get up every day and they do the grind. And especially now that you do 75 hard, so you know all about grind.
[00:05:01] Alex Chisnall: [00:05:01] Even got it on me
[00:05:04] Chris OHare: [00:05:04] That wasn't planned by the way. Yeah.
[00:05:08] Alex Chisnall: [00:05:08] No it is the biggest key, a hundred percent is just turning up and put in the work. And even if you don't feel like doing it you just have to, and yet for me, it's always, you just think, what is my competition doing right now?
[00:05:19] They're probably lying in bed. They probably rolled over, hit snooze. So you just think let's do the opposite. Let's crack on. Sense up to lately and I stopped it's the kind of people that actually keep going and keep doing it. They're the ones that succeed. The other ones that don't quit.
[00:05:36] Chris OHare: [00:05:36] So let's understand a bit more about you. So what is it that you do and what's your business that we had a bit of an intro at the beginning, but probably better coming from your from yourself.
[00:05:48] Alex Chisnall: [00:05:48] Yeah. So literally I've completely changed what I do and gone all in on, on podcasting. And I originally started out, over 25 years ago, going from uni to the BBC.
[00:06:02]My first interview was with Lennox Lewis at the time, heavyweight champion of the world. And then fast forward. Now to where I am and it feels like I've come full circle. Cause I'm still in audio. It's just got a different name. It's called podcasting. So I feel really comfortable.
[00:06:18] I can look back and see that the dots join up in my life. And now I essentially have a business called pod printer which helps entrepreneurs launch their own podcasts. And leverage the power of podcasting and, increase their credibility and authority in their space. And ultimately sell more of the products and services that, that they want to do.
[00:06:42]Chris OHare: [00:06:42] How did you get started with the, doing the podcast?
[00:06:44] So what was it that just said. Today I'm going to do a podcast.
[00:06:48] Alex Chisnall: [00:06:48] It was literally listening to finding a podcast. And I've no idea how I found it. If it was random, if it was a recommendation, a podcast called how I built this by NPR with a host called guy rise.
[00:07:00] And literally every Monday at 6:00 AM, when I woke up this podcast would be there waiting for me. And it would tell the story of the world's most. Successful entrepreneurs. Everybody seemed to be a billionaire or a trillionaire and the stories were incredible. But I thought some of these people have retired 20 years ago.
[00:07:25] Sold the businesses 20 years ago, retired, laid on a beach. And whilst a lot of that advice that they've giving is timeless. A lot of it is not. Actually relevant because there was no online world. There was no social media in a lot of these examples. And I think, the world has changed or saw an opportunity that I wasn't trying to better it.
[00:07:46] I was trying to find my own niche. And at the time I was working with Virgin startups, Richard Branson's not-for-profits and I was a delivery partner for their loan schemes, a mentor, a business advisor, and I thought. Why don't I shine the focus on those people, starting out in the world at the very beginning of their business and shine a light on some really exciting startups out there.
[00:08:08] And I just recorded interviews with people that I was already working with. And then I just grew it from outside of that initial initial launch strategy. That's fantastic. It just shows you that if you keep like I said, cause being consistent and growing and just seeing that, that kind of niche or that opportunity, and then being consistent, you can achieve anything.
[00:08:29]Chris OHare: [00:08:29] We understand roughly what it is that you, you do, but as an entrepreneur kind of what's that nitty gritty part of you that, what's that thing that makes you get out of bed in the morning is what's that thing that inspires you, that gives you that motivation.
[00:08:43] Alex Chisnall: [00:08:43] I think it's probably a couple of things.
[00:08:44] One is definitely my family wanting to give them everything as much as I can, as in, the best life that I can possibly give them the more opportunities I know that if I work hard and I'm successful and I have successful clients that I work with, that's only going. Feed into that and create more opportunities.
[00:09:06]I think maybe selfishly what I've recognized just from the people that I speak to sometimes you just need to do stuff for yourself and literally prove that you can do something. And for me, I'm, I am competitive in everything that I do. And I'm almost a face almost in a competition with myself that's what drives me.
[00:09:25]Just to be better just to be better than last month and last year, then the last 10 years. And I've got to that stage in a lockdown. Pandemic has been for me. Yes. There's been negatives, but there's been so many positives and I've just rediscovered. So many of the things that I used to like doing as a kid or as a young adult, be that, sport music related that I've rediscovered, rekindled friendships.
[00:09:50]So for me, that's been a massive positive, but it's also made me realize that. We do only get one shot at this. I've people close to me, I've seen, get COVID, nobody closes died, but people dying all over the world countries shutting down and you just think.
[00:10:07] Man, if we only get one shot at this, then, I don't know if he can live each day. Like it's lost. I think that, I don't necessarily subscribe to that, but I do think try and pack as much adventure, excitement opportunity in, into every day. You've got, if you can, when you lock down, but I that's, what gets me out of bed is literally, adventures my family and trying to prove stuff to myself.
[00:10:31] I think.
[00:10:33] Chris OHare: [00:10:33] That's really interesting. You're talking about, the fact that we have one life and we need to deliver, and I was listening to a podcast, Steven Barlett just he's just done his 20, 20 Roundup. And he basically was saying exactly that it's he's looking at people and he's saying, what are you doing with your life?
[00:10:51]We have this short amount of time. And he got really angry with himself and other people that, we waste all this time every evening, every day without fulfilling what it is that we really want to do in our lives. And we just carry on. I think that's why I started a podcast is for me, it was about challenging myself growing, keep moving forwards.
[00:11:12] But mainly because I've always said I wanted to do it unless I actually went out and did it and started a living. What I wanted to live. Then, I was essentially be wasting my time and I feel like I'm just treading water until the inevitable end, but that got really dark really quick.
[00:11:29] Alex Chisnall: [00:11:29] Hey Steven was the first ever guest on my show and it was literally four years to the day.
[00:11:36] It was January. When I. Hosted him on the show. And very interestingly of the three, three founders at Social Chain, the company that you literally took from zero to a 200 million IPO last year, and I had Hannah Anderson one of the other co-founders come and speak at my event in Bournemouth I do every year and then bizarrely by some completely strange quirk of fate and circumstance on two days ago, I ended up co-hosting a live event online with Dom Chapman, his co-founder who walked out, having done a 200 million pound IPO and left the company at age 28 with a ridiculous success story on his hands.
[00:12:21] So it's funny that you mentioned Stephen because I've literally just had an amazing hour chatting to Dom. So it's interesting, right?
[00:12:29] Chris OHare: [00:12:29] Yeah. Think Steven has one of his, he's got a key to my heart. I just love the way he explains stuff in a raw way. And he gets to the nitty gritty of it.
[00:12:38] So if anyone's listened to this podcast, definitely check out Steven Bartletts, The Secret Diary of a CEO. Yeah. And obviously you've got to listen to Alex Chisnalls, Screw it, Just do it. That's the main reason I'm here. But, you're the first podcast I have listened to.
[00:12:55] Alex Chisnall: [00:12:55] I didn't know that. I didn't know because I gave my one, like how I built this.
[00:12:59] That was definitely the first one I listened to. And that's really that's cool. I'll take that.
[00:13:04] Chris OHare: [00:13:04] Yeah, you inspired me. And then obviously I saw you on on LinkedIn doing this podcast mastery course, and I have to get on it. So that's why we're here today. So anyway let's talk about podcasts, right?
[00:13:17] Let's talk about the thing that you're. The expert, you're the guru, the genius when it comes to podcasts. And obviously you built this amazing business, but you also built this amazing podcast, which is number one on several categories. And it's also charted around the world. How many countries are you in now?
[00:13:33]Alex Chisnall: [00:13:33] Do you know what, and I should. Yeah, doing what I do and it's data-driven and I should take more note of this, but we did an end of the year Roundup literally only last week. And I had no idea that in 2020, we had a number one rated show in 10 countries in the world. And number 10 rated show in 70, which completely blew me away in 70 countries.
[00:13:55] And in total 149 countries download the show. So I'd love to get to 195 obviously, and every country in the world, but Yeah, small gains over time.
[00:14:07] Chris OHare: [00:14:07] There's probably some countries that barely have internet, so that's pretty impressive. It's still pretty impressive. But I've always said that once the other half of the world gain the internet, cause they say that only 50% of the world has the internet.
[00:14:20]What is that going to be like? And especially for these creative mediums that we have. Like podcasts, streaming videos, YouTube, that's going to be phenomenal where entrepreneurs are basically gonna be born and it doesn't matter where they are. They could be born in a room with a decent camera and an internet connection.
[00:14:40]So I think that's well phone, right? So they can do it on their phone. So I think that's the future. I, we're quite excited to see that.
[00:14:47] Alex Chisnall: [00:14:47] And I'd clubhouse into that as well. And you've literally got, in your phone alive, events talk radio versus V meets live podcasts, literally in your pocket where you can literally jump into a room.
[00:15:02]And last night this was in, insane. I was on the app last night and I'm in a room invited onto the stage to speak. And next to me, virtually on the stage, I looked to my right. There is. Tony Robbins. Okay. And so my left is Eric Sue, who does the marketing school podcast with Neil Patel.
[00:15:23] There's Paris Hilton there's Grant Cardone there's Lewis Howes. There's Pat Flynn. And I'm thinking, what the hell have I been invited up to the stage for? I just, I'm going to, I'm going to keep quiet and just listen, because I'm in the presence of, Absolute genius. So I literally just sat there and the only time I spoke, they started talking about, and I've forgotten the name of the title, but they started speaking about a Daniel Priestley book and I was like, And I literally just unmuted myself and when we should get Daniel Priestley into this room and somebody went, is he on clubhouse?
[00:15:59] The host? And I went, yeah. Do you want me to get him? Cause I'm connected to him. And he went, yeah. So I literally got his number because he was at festival enterprise last year, which I was a director at. And I literally called him on his mobile and said, Daniel, These guys are speaking about your book and these are the people who are in the room.
[00:16:18] You need to come in the room and have a conversation. And literally within, two or three minutes, he's on his mobile again, just paying themselves like you're talking about the future of technology in your phone. This is an action, boom, Daniel Priestley, parachutes into the room and tells them all about his book, and no doubt off the back of that.
[00:16:36] Not only did he increases credibility and his authority. He made connections with, incredible people. And he probably sold a few books at the same time.
[00:16:48] Chris OHare: [00:16:48] That's fantastic. It just shows you the the power of being connected. So that's, yeah, you've got to be connected. And I suppose doing a podcast is opening all my connections as well.
[00:16:57] I've noticed. And also. That ability. I haven't actually paid use Clubhouse before just because it needs to be invited. You've got to have an invite.
[00:17:06] Yeah. And people on it apparently in the world, which is again, blows, blows my mind at that point. But yeah. But that's the thing, right?
[00:17:14] So you're going to be invited to go onto clubhouse. So that means the top 1% or how many percent are actually using clubhouse, which means that you can be on the stage of the likes of Tony Robbins and Paris Hilton, because clearly they're going to be invited first before anyone else. Early adopters, so if you can get one clubhouse, get on it.
[00:17:36] Alex Chisnall: [00:17:36] Absolutely. And it, they will open this up. I've heard it's April that they're opening the flood Gates. So those people are on there now building their followings. Bizarrely I've jumped off as my phone gone actually on stage on clubhouse now with Rob Moore, from the disruptive entrepreneur podcast and Sabrina Stocker from the apprentice finalist and a bunch of other people on there.
[00:18:00] So I've literally kept myself on stage and Jumped on to speak to you. And I just thought, this is the future man. And this is and whether this would have happened outside of the pandemic, how many businesses are there? It's the right product at the right time for the right people who are looking for connection, which you mentioned earlier, I think that's been the biggest lesson or one of the biggest lessons from this time is human connection and bringing people closer.
[00:18:22] And again, this thing. Making the world even smaller again, and those connections far easier to have and people having access to those people who they before thought were inaccessible, perhaps.
[00:18:35] Chris OHare: [00:18:35] Yeah. Yeah. That's the thing, right? Especially with social media. You're you're looking at. The ability to actually engage in and comment and the entrepreneur or the famous person that you're actually wanting to talk to.
[00:18:47] And sometimes they see you and sometimes you can engage with them and they reply to you. I noticed Stephen Bond that does that. He comes on he goes through a load of comments and he comments and it makes you feel heard, and I suppose. Without social media, this wouldn't have been possible.
[00:19:04] You would have to go for the agent or whatever, and then, and that's never going to happen. That's what I love about social media and it allows people to. It allows people that has the talent to actually get out there
[00:19:16] Alex Chisnall: [00:19:16] that, that's the part, I was just talking about that in an interview that I've just done for my show earlier today with a former rugby play to retire because concussions a nice broad topic that addresses, like brain health.
[00:19:27]And we were just saying that, one the positive, it, it gives a platform for people, but the negative, it gives a platform for those people. They've got negative. Things to say as well. So it's that whole thing, isn't it? The pros and cons of everything like that, these platforms. Yeah, of course.
[00:19:45] Chris OHare: [00:19:45] Yeah. So let's talk about the definition of a podcast for people, that are tuning into this. What is the definition of a podcast? What is it to you?
[00:19:54]Alex Chisnall: [00:19:54] To me? I think for me, it's being able to have your own 24 seven radio show. In your pocket that anybody can access anywhere in the world at any time.
[00:20:08] On any device essentially. I can't think of a more articulate way to describe that, but I think, maybe because of my background in radio, that's how I look at this as the ability for anybody to have their own radio show. And it just being, instead of it is on demand, it's amazing.
[00:20:26] I find it transformative and maybe, Hopefully clubhouse is complimentary to that. And it's not just the next iteration of that already because podcasts have only, I think, exploded in the public consciousness. Definitely in the last, I would say year to two years prior to that, they were very quiet until about 2015.
[00:20:50] Maybe most people hadn't heard the podcast. And then now they've probably like a third growth, third stage of growth that they've enjoyed. Yeah. It's, for me, a podcast is basically a radio show that's on the internet, but with niche topics, right? Cause that's, that was the thing about radio shows that they never really had a very niche topic.
[00:21:10] Chris OHare: [00:21:10] They were just. A category or just some questions show that they do one off. But there's so many and it gives everyone a voice. So if you're particularly passionate about something, then obviously you can just start a talk show. And you're never going to get that anywhere else. And I think that's, and I think as a well is because it's an early medium people have got a better stage as well.
[00:21:30]They can get it out
[00:21:31] Alex Chisnall: [00:21:31] and people, Maybe more so because the Americans are, again so far ahead of us in the growth of podcasts in their country. I think in the UK, it's something like, 26% or something in the U S it's way over 50%. And it's Hey, everyone's got to poke cost.
[00:21:48] And it's yeah, but it's exactly the reasons you said, Chris, that because you can niche down and people are looking for those niche topics, there's a podcast for everyone. And. There's, it was crazy this year, literally went from 850,000 podcasts in January 20, 20 to a million podcasts on, I think it was April the 26th, 2020.
[00:22:12] And then literally the last I saw was towards the end of 2020, it was like 1,800 and something. And so probably now recording this it's in and around the 2 million Mark and people think that's insane. That's loads. And it's Now it's not population of the UK is like 60 odd million. The world's population is whatever it is.
[00:22:30] 7 billion. It's like a drop in the ocean compared to how many people are on YouTube and trying to get their voice heard, get their message out. They're trying to achieve their mission. Is that you like a grain of sand on a beach? I think. Definitely seems like it. And especially with I look to start there in 2018, it was 500,000 podcasts and I would see is now, quadruple growth in two years.
[00:22:54] Chris OHare: [00:22:54] I think that's insane. And obviously that's going to keep growing and obviously YouTube is was there a billion users? The mind. with that kind of a number, but it's, let's talk about podcasts as a medium then and why it's so exciting. Cause obviously people are looking at this and going isn't podcasts, just like a radio show and why is that any better than, doing a video or something like that.
[00:23:18] But I think looking at the stats, th the growth in the areas of Spotify where, you know Joe Rogan has been paid a hundred million to move his podcast to their platform. And also they just signed up Kim Kardashian, I think as well. Yeah. On the Royals again. Yeah. Yeah. And they're investing big money into podcasts.
[00:23:38] So if they think there's a hundred million pounds. Dollars worth of of volume to get Joe Rogan on the Spotify platform. That's pretty, pretty mad. And obviously the other celebrities as well. In terms of Platforms and such, obviously you look at Apple podcasts and you look at Spotify.
[00:23:56] What do you think they how many would go on Apple podcasts? Is it a lot higher than something like Spotify?
[00:24:03] Alex Chisnall: [00:24:03] Th the last information, I heard a song. I always follow like a cast. You're subscribing you get an Podtrac is the other one that you get literally like a daily 62nd update on, what's happening and towards.
[00:24:16] Sometime in 2020 Apple's share of the market drop below 50%. And Spotify have been, as the second biggest player they've been eating into that and then you've got a whole bunch of other guys, the likes of a SoundCloud and Stitcher and iHeartRadio and all these other guys that probably, I don't know, another, dozen that make up that, but for me, that the interesting thing here is literally just happened in the last since September last year when Amazon decided to make a move into podcasts. And it's the same reason, Spotify did, it's Spotify, we've got all this music on the platform.
[00:24:55]If our users are listening, but they want to go listen to a podcast, they've got to leave our platform and go to Apple. Amazon have done the same thing. They've got Amazon music, they've got audible, their books, but if somebody wants to listen to podcasts, they've got to hop off the Amazon platform.
[00:25:10] So instead and this was literally. This was January 2021 this month, this year that we're recording this they decided to buy production companies. They're following the same strategy that Spotify did in the last two years that buying up production companies. So they're getting exclusive content.
[00:25:29] You can only get on their platforms. So they are hoping to attract an audience a bit like Joe Rogan that already listened to his show. So you can only get that content by going to Amazon. And then, Surely they're going to do the same. They're going to sign up some, big A-listers again and just have that exclusive content on there and then start buying up more production companies to keep churning out more products.
[00:25:52] And, we even saw in the last year or so TV companies. Taking a podcast and turning it into a TV program or radio show. It's that's completely flipped the world on its head, which is super interesting. And it is only a force of innovation surely. And the fact that BBC, radio do their own podcast.
[00:26:13]Says. It says its own thing. Doesn't it ready then I have to add any, most of that.
[00:26:19] Chris OHare: [00:26:19] The absurd, I mean that I hadn't heard about that. That people even had a podcast or actually turned it into a TV show. That's yeah. Yeah. That's amazing. And lucrative. And I think when you're looking at it, you can see why, because the podcast is such a lower barrier to entry, right?
[00:26:36]The production value is nowhere near as high or needs to be as high for a podcast than it does for a TV show. So it makes perfect sense. Like it's the MVP, right? You're validating that this actually solves the problem or people are getting entertained by this podcast. And then I have a TV show that yeah.
[00:26:58] What genius thought of that? Yeah.
[00:27:01] Alex Chisnall: [00:27:01] And what was interesting as well? It was heard this, I thought I would share this. I was in a room with Lewis Howes who was, I'm lucky being lucky enough to have as a guest on my show. And he was saying that five years ago, when he saw the second wave of podcasters, Coming in.
[00:27:16] And he's got a top 100 global show. I E the top 100 podcasts in the world for any category. He's one of those. And he decided to take his show when he saw, a lot of the competition coming in. And what else can I do to build an audience? And he started a YouTube channel, but he said he switched off the ads.
[00:27:37] On his YouTube channel. He said, I didn't want some snake oil salesman in front of yellow and black Stripe Ferrari selling their sleazy products in front of my podcast. So I switched the ads off and then he said, fast forward three or four years. Like last year I decided to switch the ads on and just see what would happen.
[00:27:57] And he said, I built up an audience of 500 thousands and I made 20 grand in a day and he was like, Jesus. And he goes, I did the maths based on the subscribers that are built up over there, got back. And I literally worked it out, month by month, my out, as I gained the subscribers, how much that would have been worth in monetary terms.
[00:28:15] And you need a thousand subscribers to start making money on YouTube. And he goes, I left the 850 grand on the table of, free money as I would call it because they don't have to do anything. I'm already making that content and it, and then someone else piped up on the, on this panel and they said, But Lewis, if you'd known that back then, would you not have gone all in, on YouTube and started actually paying for your own ads to drive more subscribers, to generate more money that you could have a two to 3 million subscribers generating two to 3 million pounds instead.
[00:28:47] And he was like, Probably, but Hey, and he said now it is generating me seven figure sum by switching the ads on. And the interesting thing he said for, from podcasting's point of view, the reason why I'm saying this is, he said, it's now switched that I have more people watching the YouTube channel, then listening to the podcast.
[00:29:07] It's like 55, 45. I thought that was really interesting.
[00:29:13]Chris OHare: [00:29:13] I've heard that too. I've heard that. Yeah. So in terms of podcasts I think it's easier to get found on a podcast because obviously YouTube is so big. And also. I think you build a loyal audience, in terms of and we'll cover that in a bit when we talk about why podcasts are so powerful, but you build this loyal audience who basically stick around for longer and then they actually want to watch you.
[00:29:39] And then when they actually jump off to go watch you on YouTube, they stick around on the YouTube video. So I actually think that route is better anyway, because I think you. Build the audience. And then they go on to YouTube and YouTube then loves you for your algorithm because they basically want sticky people to stay around and then they will promote you to other places and get you seen by other YouTube users.
[00:30:01]So YouTube is a, is a beast in itself in terms of the way that works. And something, I obviously started my own YouTube channel. It's I'm learning every day about the tiny tweaks on the thumbnails and everything like that. And w what difference it makes you click through rates?
[00:30:16]Alex Chisnall: [00:30:16] Yeah, good for you.
[00:30:17] I never, I'm putting that as after listening to that, and again, seeing you put some really polished ones together, I'm making that I've always had it, that I would do it, and I've just pushed it back and pushed it back. I'll push it back a whole year, and now it's okay, Let's do it and I'll then be about a year and a half behind when I actually wanted to do it.
[00:30:35] So I'm just going, that's the last thing I heard Lewis Howes saying that, and that's somebody I respect and don't muck about any longer. And we've literally got like 300 episodes we can put in there from day one. So again, you can 10 X that growth to get to a thousand subscribers that much quicker just based on sheer numbers, really.
[00:30:53] And then. Grow organically and potentially through paid ads as well.
[00:30:58] Chris OHare: [00:30:58] Yeah. Concentrate on the thumbnails. My one bear of recommendation. I'll tell you that. So why are podcasts so powerful? What is it about a podcast that makes you just want to listen or engage with it far more than something like a YouTube video or a video in general?
[00:31:17] Alex Chisnall: [00:31:17] For me, it's the fact that you can actually. You don't ha and this is just me looking at my kids on, on their devices. Having to be looking at screens to be doing whatever they're doing for me. I love the fact. You don't have to be looking at the screen that you can literally go to the shop, go for a run drive to work, and you can be listening to a podcast.
[00:31:43] And even though you're doing another task, it's a very intimate experience, especially if you're wearing, earphones or headphones, it's that voice in your head. And I think that really. Gets to somebody it's a real personal connection. Whereas I think looking at a YouTube video, it's just not the same experience of watching Netflix or Amazon on your iPad or your TV.
[00:32:09] It's not the same intimate experience. So for me, that's why I love podcasts and I think that's why it attracts a real passionate listener and a passionate audience. And I don't think anything can beat that until, like I say, color pass or the next thing comes along to either compliment that or take one over on that.
[00:32:33]Chris OHare: [00:32:33] I love what you're saying. And in terms of, the way it works, but I read a stat that 42% of people will listen all the way through. Would you agree with that start? Is that sound about right? 42% of people will listen to it all the way through.
[00:32:50] Alex Chisnall: [00:32:50] Okay. So again, in this. Completely changes on everybody's podcasts.
[00:32:57] Like when we've got, a bunch of clients that we, we have on different hosting platforms and we can see when people are leaving their podcasts, it's all very different. Whether that's the general start that you got and let me, that surprises me a little bit, but Yeah. I'll give you an example, like when I was working with Grenades and Al Barret on their podcast and I just advised them, they went and implemented it themselves and then we're like Can you come and have a look?
[00:33:28]It's not actually doing anything. And I'm like, look at the people you've got on your show. They've got like 20 million YouTube followers. They've got, big influences. You clearly couldn't have done what was set on the tin. And when I went up there, spending half a day with them up there and
[00:33:45] they were struggling to crack the top 200 and, walked away, gave them the advice, and within seven days they were, I think it was number 14 in the chart. So they clearly implemented it at worked. One of the things I saw was that they were making podcasts that were over an hour long, but their audience was leaving after half an hour.
[00:34:04] It was like 30 something minutes. And I'm like, that's telling you. A lot about your audience and, you think of grenade, a sports, nutrition brand. It's okay, so where is your audience in the gym, listening to this while they're working out and. The average worker is, I don't know, whatever for me, it's half an hour and know other people it's 40 minutes.
[00:34:23] Other people it's an hour, but that's telling you a lot about your audience and, or your content. I E it's, it's not punchy enough, telling the story. Quick. And if people aren't engaging with it enough, but other podcasts out there that are, Jocko Willink, his podcast there's others that I saw and they're there hours long.
[00:34:45] Joe Rogan's are usually a couple of hours long and he's clearly doing a lot. I have number one podcast in the world. So yeah, long-winded answer, but I'm surprised that I know mine is higher than that, but I don't think there's anyone out there would have, 90% plus no.
[00:35:04] Chris OHare: [00:35:04] Nah, 42% seemed reasonable for the, probably the top podcasts. That's what I would say. The ones that are actually got the millions of subscribers and followers, but I'm still, it's still interesting though, because people do stay longer for podcasts. Certainly notice I do. And that's because it's where I consume it.
[00:35:23]I'm not looking at a screen. I don't need to look at a screen. I'm listening. I can do other things like you were saying earlier. And the biggest one for me is going for a walk and in the car. And my walks tends to be an hour or commute to somewhere as an hour. And if I get back in the car and I go back home again, it's another half an hour.
[00:35:41] If the community's only half an hour. And I think that's only being exacerbated by the kind of in-car technologies that are available. So now it's becoming standard that you've got these Apple CarPlay technology and Android also, where you could just literally click a button and there you go.
[00:35:55] You've got millions of podcasts. 2 million podcasts to to search from and play from directly from your car, which I think with a radio show that. It's incredibly frustrating finding a radio channel and then just daily, maybe what you've got. And then so most people tend to just go back to the Spotify playlists or whatever.
[00:36:15]Do you see any other trends like that? That makes it podcasts and exciting medium.
[00:36:20]Alex Chisnall: [00:36:20] That's, it's only going one way. Isn't it with with cars having that. And I think what will accelerate that is one car's getting older clearly and rules and regulations banning diesel cars, and getting that trade in on a car so that you then buy a new car clearly.
[00:36:38]But I think when just. The pandemic, you've seen podcast listenership go up 20% in the UK. More so in France was that 30% Italy was 20 something percent. But I think when people do return to the workplace and I think people will, I think there's clearly going to be some kind of hybrid and people are going to want to have some kind of a say now or a mix of that.
[00:37:04] Whether some of these companies actually allow them to do it. Who knows, but I think when people can commute again, then podcast listenership is only going to continue to grow because that's, one of the highest ways or means that people use to consume podcasts was during the commute.
[00:37:23] And we just haven't had that, public transport. If you're if you sat on a really crowded bus or train, it's far easier just to have your headphones in and listening to either. Music on Spotify or podcasts on Spotify compared to having to flip out a laptop or look at a screen when you're literally pressed up against a load of people on an underground Tube eh.
[00:37:46] Chris OHare: [00:37:46] I actually find it more enjoyable as well, because you could do other things and humans are inherently itchy, but they want to get out and do things and to sit down in front of a video, especially if it's not the most entertaining could be quite. Quite tough. Whereas you can get up, take a walk, you do some exercise, listen to a podcast you're learning.
[00:38:07]It depends on the podcast. You're listening to you're learning and being entertained and essentially doing something productive at the same time. And I think for me, that's really powerful, but that's the other thing is that you're building relationships with people on a weekly basis, which you may be probably not able to do with a video and. I don't know. I don't know what that is. Is it because of the episode thing, because it's so much easier to get podcasts out weekly than it is to get a video out weekly because of the production value. Does that create a better relationship with your listener and potentially your customer?
[00:38:44] Alex Chisnall: [00:38:44] Yeah, I think so. And also, I think going back to your previous point, I also think when you mentioned like walking that is as an example, look, there's been an explosion in health and wellness and people focusing on their own wellbeing during the last nine, 10 months or so. And I think, you just have to say it now with another lockdown, the amount of people actually out there running.
[00:39:08] Or cycling cause it's at least here in the UK, you could go out once a day to exercise. So people are going, the gyms are locked down. I can't go to the gym anymore. I don't have a gym at home. You saw in the summer the sales of fitness equipment go through the roof. What people gonna be doing?
[00:39:22] They're all. Are they going to be listening to music or listening to podcasts? And I don't know the stats for the music listenership, but I could imagine it's been the same. And I think if. If this trends continues and. Who are we to say it doesn't then again, listenerships only going to increase as people focus more and more on spending that time on looking after themselves, be that, physically, mentally by, Going for a run or doing some yoga, practicing some mindfulness, whatever it might be.
[00:39:56]And, imagine how many, I don't know the category, how many people have tapped into listening to, mindfulness, meditation, podcasts. I bet you that's seen a massive spike. I should have looked at that. I bet you that's been increased.
[00:40:10] Chris OHare: [00:40:10] Yeah, something definitely had the thought about, I think the thing with the podcast as well is that you get new, fresh content weekly.
[00:40:17] And I know that the mindfulness app that I use had was the Headspace that releases a daily, new meditation or mindfulness Kind of episode every day. So you're not, you're just one button, you click it, you just listen straight away and you don't even have to think about it.
[00:40:34] And I think that's something else about podcasts is that you don't tend to think about what you're going to listen to. You just know the general category, the general topics that they cover and then you just press a button and it's downloaded to your phone and it just starts playing. Yeah.
[00:40:48] It's very unusual. The likes of YouTube. You're not going to, if you don't usually click a playlist and start listening to them, start watching them. How do you think that affects the kind of the audience as well? Did they get locked in to the to the podcast?
[00:41:03] Alex Chisnall: [00:41:03] Yeah, I think so.
[00:41:04] I really do. And I know, personally I have and I know I'm always, I would love to know, and I don't know how you can actually do this, and I'm always saying this on my show. If you've listened to my podcast from, day one, let me know. I'd love to know how many people. We're there at the beginning of which there were only two in week one.
[00:41:23]How many people were there in the first year when we were built up to a couple of thousands to, now getting significantly more people listening. It's like, how many of them have been with you on that journey? But what I equally love and something, I always ask people, when I do get messages from people.
[00:41:40]DM emails saying just literally, thank you for your podcast. It's been a help. I always just say, what episode did you come in on? And I would just think that reveals, a lot about that person and who they are and what they do cause it's always different in them. And the more clear, clearly the more podcasts you do, the more different points that people can find your show.
[00:42:01] And then you'd, you do have. This window to capture somebody's attention because it, at least on the way can't remember how Spotify do it with theirs, but with Apple, it will be on the Apple podcast app. If you don't listen to three podcasts consecutively, it will pause the downloading.
[00:42:22] So I always think, if you get a new listener, You've got to make sure that one in three podcasts is pretty damn good. And you just, haven't got a couple of filler episodes that, you had your guests cancer and you just got any old body off the streets, come in and record one with you because that's how you lose your audience.
[00:42:40] And, I've seen mine go up and down with the stats, over the years at different times. And I've tried to. Maybe do a few different things with it, and that's called growth, isn't it? But bands do it with albums and the audience there'll be a backlash against it. You got to think from the creative, the artist's point of view, that it gotta be allowed a certain amount of creativity to try different things.
[00:43:05] And for me, I, if I find somebody interesting, but they don't fit into, my niche. I would still record it. And that's when I've seen, that the numbers drop off anything. Okay. How much of that? How much of that can you do when you built up an audience or expecting a certain type. Of podcasts and then you throw something really left center and they just don't listen to it.
[00:43:33] And then they don't listen to the next episode because they think you've lost it. Or, you're playing a different farro. I dunno, it's an interesting one, I've seen mine now. I've really focused on it. Since the back end of last year I made it my focus again and it. Swayed or, and I think it's just natural by the fact that I've been investing in other people's podcasts.
[00:43:53] So my focus has drifted from my own show, but December, January, I really focused on my show and it's gone up over 60% listenership in literally what's that six, seven, eight weeks, which is nuts, and it's like anything, isn't it? What you focus on grows. And what you don't Withers away and dies.
[00:44:12] So it's it's an interesting lesson, I think.
[00:44:16] Chris OHare: [00:44:16] So that's good. A segue into, we have businesses listening to us today. W what can they do to get started recreating a podcast? You have any kind of steps that you go through that makes it that easy for them to get going.
[00:44:33] Alex Chisnall: [00:44:33] Yeah, absolutely.
[00:44:34] And, a couple of those procrastination points may be when people, see this, get it, they, they listen to podcasts or they've started listening to podcasts. They can see the benefit to them. As a business, be that as to start with, again, you've got to play the long game as a brand awareness exercise as another touch point for the.
[00:44:57] Customers to connect with them because look, are your customers listening to podcasts? Yes. Do you have a protocols? No. Okay. So where else are they going to go and listen to them? If your competitors got to poke us? They're going to be listening to them if they're interested in that kind of a niche.
[00:45:11] So for me, first of all is actually trying to work out couple of things, one, what can you podcast about? And if this is, an individual or a business, I think it's broadly the same exercise is that you literally. Take a bit of paper. You put a line down the middle and you put, you know what you're really passionate about down on the left-hand side, you know what you love.
[00:45:34] And on the right hand side, you write down, what kind of expertise or knowledge you have. And then you just joined the dots. You simple exercise, what can you talk about? I'm passionate about this and I know something about this. So for me it was like, okay I love rugby. I've got rugby coaching qualification.
[00:45:51] Therefore I could do a podcast about rugby or literally I love podcasting. I'm a podcaster. So I've got a podcast agency, what I launched my own podcast. There's. Really simple exercise that I think people could do because so many times people get stuck on knowing what they can actually podcast about.
[00:46:10] And then, if you still don't feel comfortable thinking, and we get this, that whole imposter syndrome got, I can't speak about anything. I'm not knowledgeable. I'm not an expert on anything. It's okay, Just discuss a topic that's in the news, be a bit of a DJ, put your slant on something that somebody else has already created and own that because that's your opinion on that piece, or get together with a number of other people and discuss it, make it even easier.
[00:46:34] Bring other people into the equation. I cohost two other podcasts and one of them is with two friends and that's the easiest podcast in the world, just sitting there with two, two friends interviewing somebody else. So that's one thing I would definitely do is, what to podcast about.
[00:46:49] And then the other one for me is, your dream listener who is that? What do they look like? What do they do? What pain points do they have? What problems do they have in their life? And what solutions can you provide with your podcast? What solutions can you give your audience to the problems that they're having?
[00:47:06] I think so many businesses. Can do that, can talk about subjects that are relevant to their audience, that would solve a problem by getting either an expert on from, within their company or an expert from without that company. That, and that's only going to elevate that company's credibility and authority by being able to access.
[00:47:25] Such knowledgeable people and shining a light on that work and then literally solving a problem that their customers have. And by that, you're only then, if you do, a successful launch like yourself dead, you are only going to attract more ideal listeners to your podcast who gravitate towards those problems that you're solving.
[00:47:48] And to that content that you're creating.
[00:47:52] Chris OHare: [00:47:52] It's a lot of good tips there. And I think for me, we managed to get to a number eight on the tech charts for Apple podcasts and couldnt believe it. What a Christmas present.
[00:48:04] Alex Chisnall: [00:48:04] It was fantastic. Well done to you.
[00:48:07] Chris OHare: [00:48:07] No, not that, some of the tips that you gave me to do that it was basically launch with several episodes at the same time.
[00:48:14]And then just get it out there as quickly as possible to as many people as possible. And we did it on our launch on boxing day which has one of the biggest kind of listenership over the entire year. So I think that made a lot of sense to pack in a lot of Growth boosting techniques in, into one short time span.
[00:48:33] And obviously that it's enabled me to have a a top 10 podcast.
[00:48:37] Alex Chisnall: [00:48:37] That's a big, the biggest one was the fact that you took action, cos you could have quite easily kept pushing it back because it was Christmas. Life does get busy. And you did it, in a really relatively short timeframe and that, should show anybody that, when you put your mind to something you can actually achieve it all depends how motivated you are to get that done.
[00:48:57] And now you've seen the payoff of that, and you can also see, by having a successful launch that you can now, no reason why you couldn't reach out for me. I would say, there's no reason you could reach out to anybody in that space that you're in now to attract them onto your show who wouldn't want to go on a top 10 show and talk about the subject that they're passionate about.
[00:49:20]Why wouldn't you.
[00:49:22] Chris OHare: [00:49:22] Fantastic. Yeah, it's it's on my LinkedIn title now, Quick Win CEO Top 10 podcast. Wearing that as a badge of honor, definitely, but so we know why podcasts is good. We know how business can start with it, but what about technology? What's the bare minimum in terms of technology that a business can just get going with?
[00:49:43]Alex Chisnall: [00:49:43] And he posted every year at some point, Tim Ferriss, who again has got, one of these top 100 podcasts in the world. And he shows the kit that he still uses. And, he was a big traveler, so he wants stuff. That's going to be robust that can, travel and get bashed about a bit with him.
[00:50:01]But he's under a hundred dollars. Under a hundred dollars and he just said, I just like to keep it simple. The more money you spend, the more complicated the technology can be. The more things can go wrong. And I've always embraced that. And I've got other people who are complete and utter perfectionist and that's fine.
[00:50:23]They literally will build a home, have their home studio with the best equipment, but for those starting out. You don't need to start that way. You can certainly scale up to that way. And I've definitely scaled up my equipment. I started off literally with spending, 20 odd pounds on it, on a headset with a Mike 20 pound a month for some editing production software.
[00:50:50] But you've got free software like garage band or something that's already on those people's computers can even use your phone. I went to interview Maria hat's sister Fanny. So you may or may not know in the beauty industry has got a hundred million dollar company called rodeo pop podcasts called overnight success.
[00:51:09]Again, top 10 podcasts in the fashion space, which is. Uber competitive. And she literally takes her phone and uses one of the apps on her phone with Clip on Mike that she would plug in, give one clip onto a guest one to her, and you can get those for nine pound off Amazon. Yes. I think she should probably upgrade her equipment, given that she's got a hundred million pounds and what we could actually do.
[00:51:33]I do think you can start with literally what's in your phone and the free apps that that come with it.
[00:51:39] Chris OHare: [00:51:39] We got some questions as well from our audience. And we got one from Ollie James who says, what would you say the single biggest mistake, new podcasts make, I've always thought it was a lack of frequency and a lack of target audience.
[00:51:54] Anything else you think? It could be
[00:51:57]Alex Chisnall: [00:51:57] that's a good one. The lack of a target audience. Yeah, I think, not having that focus be that. The subject you're talking about and who you're trying to reach if you've got any mixed messaging. And I definitely went through a period of that myself, when I literally switched from interviewing just startups to then all of a sudden you're interviewing, billionaires multi-millionaires influences, A-listers all these kinds of people.
[00:52:21] You, you lose your focus a little bit. But I think for me, it's something you alluded to before is literally just launching with one episode, not seeing it get anywhere and then just losing motivation. Cause you don't see it anywhere. And you don't see your listenership picking up.
[00:52:36] I think that's for me the biggest mistake that people don't know. About it. They just see most people launch with a show trailer, one episode, then they launch one episode and then every week they launch another one and it's so hard to build an audience that way I did it myself. If you can literally do what you do, you did, and literally launched with a bunch of content, a package of content already there you get that Netflix binge effect that people were literally.
[00:53:00] Download the lot and then consume their way through it. And that way you get more downloads, you get more visibility and that's how you start getting more eyeballs on your podcast and building a brand new audience. And you'll end up and you'll find this with yours. People in other countries will pick it up and that's exciting.
[00:53:17] It keeps you interested as a podcaster. Makes it exciting for your audience and the potential guests that you can reach on your show as well. Yeah, a couple of really good points and hopefully that's certainly, I could name a few more, but that's definitely right up there for me.
[00:53:33]Chris OHare: [00:53:33] Yeah, that was a good answer for you, Ollie, because I certainly thought it was only come up with another question and dream guests, have we both got one?
[00:53:42]I think my dream guest is Steven Bartlett. Just because he's one of the podcasts I actually listened to on a regular basis, along with Alex's screw it, just do it. And obviously I've just. Kicked off one of my during guests. Thanks Alex. Likes for coming on. But yeah, for me, Steven Bartlett I think, that's the one I'm aiming for at the moment.
[00:53:59] What about you, Alex?
[00:54:01]Alex Chisnall: [00:54:01] Yeah. Don't want to be. So cheesy and say, like Elon Musk, Steve jobs, if he was still alive, those kinds of guys for sure. I would love people like that on the show, but for me it would be, and I came really close to got him to do it, a private video, a clip and send it through of him answering a question.
[00:54:19] But that was Sir Richard Branson. And he used to be my old boss. Clearly if I'd had a brain on me at the time and I'd thought about it, I would have interviewed him instead of just. Been busy drinking beers with him locations and worked for Virgin Atlantic, but I did get him on a WhatsApp, recording a video and sending it to me, answering, asking the first question at one of my events that Virgin was sponsoring.
[00:54:42]And it was Ted Baker, founder, Ray Calvin. And he answered the question on the big screen in front of the audience. So I can take that box and I can't take that book. So yeah, for me that would be my dream one.
[00:54:55] Chris OHare: [00:54:55] I think you would have to go to Necker Island and they to it's actually record it, right, I'll go get a free holiday out of it.
[00:55:03] But okay. Let's, w we've, it's a lot about podcasts, so let's wrap up with your your top three Quick Wins for creating a podcast. What are the three things that you have to get people to do when they're creating a podcast?
[00:55:19] Alex Chisnall: [00:55:19] Top three things that get people to do when I'm creating a podcast for me would be.
[00:55:27] Working out exactly who your dream listener is. Okay. And literally building out a profile, giving them a name, if that's Sarah or Bob or whatever is, what age they are where do they live? Are they married? Do they have kids? How much money they what they do for a job? What problems, what situation are they at in life?
[00:55:47] Are they struggling? Are the successful, getting that hone down means that every question you ever have about your podcast. You ask Bob or Sarah, to give you the answer instead of asking, me or crowd sourcing your entire audience. So I would say that's the first one. For me, the second one is picking a subject that you can talk about.
[00:56:10] And a passionate about talking about the, you're not going to be bored about talking about in three months or a year or three years. For me, I feel I haven't even scratched the surface when it comes to entrepreneurship and where yeah, for nearly, we're in year four. That is key because I see so many people.
[00:56:28] Drop out, get bored. And they've just picked a subject that they thought might've been sexy or there might have been of that time, people doing podcasts, for example, just about the pandemic or COVID. I '
m bored about that after nine months dont know who else has bought about that, I'd imagine it's quite a lot of people that are how successful as pokers are anymore, but they were flying back in April 2020.
[00:56:50] They were the most popular subjects to actually listen to podcasts about. I don't think that's the case anymore, to be honest with you. And for me, the third one is look for me. I started my podcast because I wanted to. To learn and to connect with the people that I admired that I looked up to the likes of Richard Reed from Innocent, I always thought, yeah, that's amazing company.
[00:57:13] I consume your products. I love it. How did you do that? I literally use this as the equivalent of a Harvard MBA, and I've done it for, pretty much free. For me it's used this, to connect with the people that you wouldn't otherwise able. That you wouldn't otherwise think you would ever be able to connect with, use it as a tool for that to build your network, to connect to those people.
[00:57:38] And therein lies the opportunity. It's not just a podcasting, but for life, without sounding too dramatic. Cause it's been the case for me.
[00:57:49] Chris OHare: [00:57:49] Really good, Quick Wins. People are going to get a little value from those. So if they want to go and create their own podcast and they want to do it themselves and they want to do it today, how can they do that? Where can they learn more about that? What resources are available?
[00:58:04] Alex Chisnall: [00:58:04] Yeah. Look people can go you could do what most people would probably do is just go straight to YouTube and start looking at some YouTube videos for myself.
[00:58:12] I, I tried to put together a whole program where you literally take somebody's step-by-step and, eliminate all of those classic mistakes that we talked about before, because what I hate seeing people doing, I did a free Facebook group last year that I've still got that. About 30 people, when lockdown happened, I thought I've got this free time.
[00:58:31] Let's teach people how to launch podcasts. But because it was just on a daily basis, people, were doing their own thing, seeing so many of them launch it and not actually get anywhere with it and not continue with it. So for me, I put together a course I've got a free Facebook group, which again, I teach people every day.
[00:58:49] So the easiest way for me is that people want to learn. From me, if they find value in this conversation easiest way is to go straight to the Facebook group and do what these other people have done. And, Listen to the free lives that I do there every day, but actually implement what I do.
[00:59:06] Don't be, like 90% of the people in that group, which is procrastinate, sit on the fence and think it's not the right time right now. It's that classic thing, whether you're getting married or buying a house the dream job there's never a right time. It is, just the case of doing it, biting the bullet and doing it.
[00:59:22] Chris OHare: [00:59:22] And how did they find that about Facebook group? What's it called .
[00:59:25] Alex Chisnall: [00:59:25] Podpreneur. So literally go to Facebook groups and go to Podpreneur. And that is literally, we help entrepreneurs launch podcasts, hence the name
Podpreneur quickest way, literally just go to the free Facebook group.
[00:59:38] There's loads of resources within the group loads of free Downloads templates, cheat sheets, roadmaps that we give away every so often when we're doing the lives in the group. And if people want to connect with you, how can they do that? Yeah. So easiest way, LinkedIn at Alex Chisnall or Instagram it's at Alexander Chisnall.
[00:59:59]Those are the two easiest ways to get. Hold of me. Just drop me a message. I always just say, give me a little while to get back to you. Especially ever since it went on Was it talking about before the platform that I've just gone on a clubhouse? My DMs have been absolutely flooded, so I'm taking the time to, to get through, to be, but I will always get back to people.
[01:00:21] Chris OHare: [01:00:21] Great. Thanks, Alex. Really appreciate your time today. I think a lot of people are going to get a lot of value from that. And do you get back to the stage on clubhouse?
[01:00:30] Alex Chisnall: [01:00:30] I will. Dave, thank you for your time. Greatly appreciated.
[01:00:33]Chris OHare: [01:00:33] Thanks Alex. Bye bye. So thank you for joining today. I felt that it was incredibly valuable.
[01:00:43] I don't know how you guys felt, but remember, there are other podcasts that you can listen to, especially What is Streaming. I'll put a link in the comments so that you can go the, and see them because honestly, there's some great value here anyway. Where can you find those podcasts? So there's Apple podcasts, Spotify and YouTube.
[01:01:07] Make sure you can subscribe. You write a review. Honestly, it makes a massive difference. And if you'd really want to write review as well. What we can do is enter you into a competition. So just go to Apple podcast, subscribe, go to the bottom, or review, and then email [email protected] to say that you have entered, but I hope you enjoyed that.
[01:01:33] And until next time I'm your Quick Win CEO, signing out.