Kim Slade: [00:00:00] When you see someone on video it's, even though we're so used to seeing people on screens now and video, there's still a certain element of you call it novelty, or,  you know like when you see someone on stage talking, they become like a micro celebrity for a split, for a moment. You know, the end of someone does a Ted talk, even if they're not famous, and what not, everybody in that audience kind of wants to ask a question or wants a little piece of it, and it's the same with video.

You see someone on video, doing something on video then, even though we're so used to it, there's still something inside you that sort of, that naturally holds that person on just a tiny bit higher regard. Obviously, as long as they're doing something respectful one video, not everybody. But you know, there's still that feeling of that person's been a micro celebrity just for a moment.

And so I don't know if you had ever had this when you've only ever met someone on video and you've seen them a few times, you've watched a YouTube or whatever, and then you meet them in real life, you feel like, you know them, [00:01:06]

Chris O'Hare: [00:01:06] I'm Chris. O'Hare your quick win CEO and as a CEO I've run many businesses, founded startups, consulted for others, and even won awards. But on this show we'll be talking to entrepreneurs and experts to help you understand key concepts for your business, along with three Quick Wins that you can take away and apply to your business today.

[00:00:46] And every week, we'll be finding out about the entrepreneur themselves and diving into a different but important topic.

[00:01:31] And have you ever wondered how you can grow your LinkedIn network? Have you thought about creating your own videos? What about combining both of those? That's exactly what we'll be talking about in this episode and why you should focus, not LinkedIn platform. I guess this week, Kim Slade, founder of touch, video Academy and expert of simplifying video creation to help everyone become a content creator.

[00:01:55] And as a testament to this. I've also been a student on Kim's beginner to create a course learning how to use my iPhone, to create professional looking videos. And in fact, this is where I started my content creation journey. And if that's not enough, Kim's clients include a few notable brands such as the national trust and Apple store.

[00:02:16] It says a topic I think will be very popular. So here we go. Kim Slade. Thanks for coming on the show. Kim, firstly, tell me the last thing that you watched that left an impression that it could be a Netflix series or a book. You read a quote, you heard it could be any,

[00:02:36]Kim Slade: [00:02:36]  My, it was actually a, is actually a podcast.

[00:02:39] And it was Diary of a CEO. So not quick wins CEO, but Diary of CEOs Steve Bartlett and the guest his name was Christian anger, Meyer Anglemyer and basically he was he's he's an investor biotech investor from European guy, really interesting guy. And he just. Has this like roofless positivity to life where he basically, anything that happens through him, he will, he's trained himself.

[00:03:08] He works really hard to he generally believes that everything that's happening to him is happening to him for a good reason. And so it's his job. To find that good reason. So I just thought it was a really interesting sort of idea is a guy had never taken any drugs or any alcohol or smoked a cigarette and all of his life.

[00:03:25] And then at the age of around 40 took magic mushrooms and he's now one of the biggest psychedelics investors in the world, like in research to try and use psychedelics to aid mental health. So yeah, this was really interesting guy. And just in, since I listened to that, I've been. A few things have happened that have stressed me out a little bit and I've got no, what's the positivity or why is this happening for a good reason?

[00:03:47] And and yeah, so yeah, that's that it made a good impression of me recently.

[00:03:52] Chris O'Hare: [00:03:52] I like that because it's almost like the five whys analysis. I don't know if you've heard this, but like in lean and lean manufacturing, there's a thing that you go back five times, you asked five questions back and you've probably heard of it.

[00:04:05] And  almost try and always do that. If something goes wrong and I'm like, what is the best? Outcome from this. And I come back to the five whys, why am I getting out of bed late? And then I'll go back. It's because I'm working late because I've got distractions because I'm stressed.

[00:04:20] And it always goes back to a point earlier, which has had this knock on. Perfect. But yeah, a hundred percent. And the, th the thing about that guy, it sounds like when was the. He sounds insane for a start, like to have this epiphany, but a sound of it and then go on to become very successful when it comes to psychedelics.

[00:04:43]I won't ask if you've taken psychedelics because this is recorded.

[00:04:46]Kim Slade: [00:04:46] But ask away my I'm I'm a very open person. I'll tell you if you want me, then you're going to have to tell us, you're gonna have to tell us, is there something you've done giving away all my secrets later on.

[00:04:59] Chris O'Hare: [00:04:59] But hopefully they'll, I'll say that those secrets and go, you know what, this is the guy we need for us. So hopefully it's not too many secrets, but yeah. So are you a fan of psychedelics?

[00:05:11]Kim Slade: [00:05:11] There's a scale, right? I can't remember the guy with the scale, but there's a scale  of all drugs in the world.

[00:05:15] So drug being alcohol, caffeine, everything and as a, it's like a harm scale, and it's based on two different things and it's harm to yourself like the potential harm to yourself and the potential harm to others. So there's this whole scale of every single substance drug. Known to man. And it's been like scientifically rigorously tested and using lots of different statistics from addiction to everything to basically see what the harm is.

[00:05:38] And right at the top is alcohol number one, most harmful followed by heroin. And then it goes down from there. And then right at the bottom is magic mushrooms. And actually it's like a negative harm. So it's actually a positive. So there's actually, through all these studies, it's actually proven to be more of a positive than.

[00:05:56] In an active overall. So I wouldn't say I'm a fan. I'm not a, I don't got any just tuck behind me, but I certainly, but I have tried psychedelics. And I think that it hasn't really given me such a profound thing, but it's definitely enjoyable and it didn't really feel and really felt guilty about it because yeah, it's a natural thing and it's proven not to really be harmful.

[00:06:21]It wouldn't be  too shy about some people that have tried it, but I wouldn't say I'm a drug fan.  There's definitely a lot of startups now coming out to say that there's massive mental health benefits, especially around PTSD, which what's your space. You never know what becomes legal in a medical sense.

[00:06:40] So that, that could be very interesting, but I'd love to know. When his success was it before the psychedelic trip or was it after the psychedelic trip that he had in his forties? I would say his success was totally before he's been an entrepreneur since he was like a young person.

[00:06:57]But he was really successful entrepreneur and investor before that But he just happened to for as series of events again, he said things happen to him for a positive reason. And yeah, for a series of events, he ended up trying magic mushrooms and then realizing that actually there's, this is huge and this could be potentially massively beneficial for so many people.

[00:07:17] So he's investing in a lot of the research to get some of the the components of it approved as a supplement, as a truck that can help people with mental health problems. That's that sounds like very similar to the why I've probably read. So I'm definitely going to listen to that episode.

[00:07:32] So in your own words, give me an understanding of what it is that you do and what your business does.  Help business leaders and. Businesses to amplify their impact by teaching them how to be comfortable and confident on camera and also how to make pro video on just their phones.

[00:07:57] And I do that for evil, obese business leaders, CEOs, or or as well as like marketing teams. Communications teams for all sorts of applications. It's mainly what I do is teach people how to be confident themselves on camera and how to make quality video content with just their phones.

[00:08:17]Okay. And obviously we're going to be talking about LinkedIn as well today, so you've become a little bit of a LinkedIn expert in the process. Yeah. I. I focus my work on LinkedIn, because a lot of my clients, that's where they're going to find the most benefit in using video. So over the last year or so bit long that I really got deep into dove deep into LinkedIn and the ins and outs of LinkedIn video and just LinkedIn in general, and been really interested in where the platforms.

[00:08:47] Being and where it's going. And so I've been teaching people how to maximize, the current opportunity that's in LinkedIn. And I think in the combination of LinkedIn as a platform and the potential that it has in combination with video as a form of content it's just a killer combination and it's just working for a lot of people.

[00:09:07]Very well. Okay. Okay. We'll dive more into that in a second, but let's understand what your core motivation is and what drives you as an entrepreneur. So I always like to say, what gets you out of bed in the morning, because it's that thing that even when you don't want to get out of bed, you still get out of bed because of this thing.

[00:09:27] What is that thing? Nothing really is the people like, you've experienced it yourself. You were on one of my courses yourself. I was just, just complimenting you on your lighting earlier on it's the people, right? It's and it's specifically, it's seeing people gain confidence because I really believe that confidence  is one of the biggest things that people lack.

[00:09:50] That is holding them back. It's just the confidence, not the confidence, because they're really good at something, but the confidence, just to try without necessarily worrying about whether it's going wrong and realizing that just to try as part of the process. So seeing people go from, technophobe or completely camera shy to.

[00:10:09] Being able to just talk on camera like this speaking to a friend is massively gets a massive satisfaction for me. And it's not just because I'll now they can make videos, but it's because it makes a big difference in people's life. If you're confident, it spreads out across the rest of people's lives.

[00:10:24] And one of the other things I do is create adventures and that's because I've seen the effect it has on people. When they think that they can't achieve something, like they can't get to a top of a mountain or they can't get in a boat and go down a, that river or something like that when they do the feeling of the light that comes out people, it's just, it's amazing.

[00:10:43] And when you, when I feel like that, I've given that to people. It's yeah. That's really what sort of pushes me forward. Really. Have you planned another adventure after lockdown? I've got to know this. I've got so many adventures planned, planned is a scale plan. This planned to got my tickets.

[00:11:04] I'm going to pack the bag. But yes, I've got so many things planned with the adventures that it's a little bit on hold at the moment. Cause  lot of the stuff we've got planned is a little bit elaborate and requires big. In Farfetch lands. So at the moment, that's all a little bit on the whole, but I am planning some stuff in Scotland and things like that.

[00:11:22] But again it's the same driver. When I do that stuff, it's like I used to be, I used to be that annoying guy. Out of my mates, who would, who people would think just wasn't content or wasn't quite full. And just to be like trying to drag it onto the front of the gig or whatever, or, want to get up earlier, make sure we get up for sunrise or, just really trying to push people and That we got a bit annoying.

[00:11:47] I was a bit of a friend to have, make you do stuff that you want to do. But then as I got to be older and I realized actually a lot of people need that push and they're wanting to do it inside, but they just need a kick or someone to just give them permission or tell them and start realize that.

[00:12:04] That thing that was annoying about me could actually be a really positive thing. And so it feels something I can contribute to other people's lives and hopefully help them get more confident. So it sounds like you you love experiences. So the experience side of things is a big driver for you, but also you'd like to share in those experiences and help other people have that experience.

[00:12:27] Definitely. Definitely. I think,  very lucky in life to have have had some amazing experiences and because of my attitude towards doing things and the way I tend to places that tend to find myself, because it's just, I just don't mind asking for help, ask them questions, being cheeky, a bit of a black girl, I suppose you could say in certain situations I just had a lot of fun experiences and really rich peak experiences.

[00:12:56] And then once you cups full with that kind of thing, you want to, it's much more fun when you share it with other people. And especially if those people weren't going to do it in the first place then you help them to do it. There's been a few occasions in my life where that's happened.

[00:13:11] Like for example, a friend of mine. W she was, she came, we were in the Philippines. She can travel. And she was like terrified of the water. We're in a beautiful tropical place, terrified of the water. So I literally spent like days and days of her just gradually taking tiny little baby steps with her to be able to get in the water, to be able to go to a waist up to her chest.

[00:13:35] But head under all that stuff. And then by the end of a couple of days being together, she was booking on diving trip with me, so absolutely loving it. So you know that her mom actually come up to me in the street. When we got back, it was a few months later and she would put her arms around me and she said, thank you so much.

[00:13:51] What you did for her, because it's literally, that has a knock-on effect and she's now feels like she's capable of doing anything and she now lives. She's now just had a baby with one of my best friends and they live in Australia having a great time. So yeah, that really brings me a lot of joy. So it's that sharing of that stuff with other people that makes a big difference for me.

[00:14:09] I'm going to have to go on your, one of your adventures. Let me know when you do a hot long, cause I love hot weather. So I think everyone in Britain is craving a hot holiday. So that's not bad today. Actually. It's not bad. It's pretty warm. I think yesterday was a lot warmer. I went out in it. Definitely. Okay.

[00:14:27] So let's focus on this topic that you are so much of an expert. So let's understand LinkedIn as a social media platform. And why LinkedIn, why do we why are you focusing on that? LinkedIn is a bit unique in terms of like the organic reach on LinkedIn is like really big it's capable, you're capable of quite easily getting, as many views as you have connections pretty quickly.

[00:14:58]Something like Facebook used to be like that back in the days when the pages first started. That's what I used to do by the way I used to do social media consultancy and for a long time. And I just saw that, Facebook just dipped from, it became really, you're only really going to do well there with ads.

[00:15:13]And LinkedIn's that kind of Facebook 2.0, where you are able to get organic reach and if you. If you comment on one of my posts, then your network sees some of your network will see that you've commented on my post. So someone complete can be completely unconnected and still see my content, but something like Instagram or.

[00:15:34] Or a Facebook, you can, that's the possible that people share it, but it really, it doesn't get the same organic reach. And it's also, LinkedIn is still, even though it's had a massive boom this year, it's still really content efficient. Meaning there are, I can't remember the exact numbers now, but it's around 2% of people of users registered users on LinkedIn only around 2% actually create original content for the platform.

[00:15:58] Whereas if you think of Facebook, most people used to post the noise. Everyone's posting on Facebook or Instagram. Whereas LinkedIn is a big, is a lot of people looking to consume content and not that many people making common sense. So there's a big potential there. So someone said a hundred thousand content creators.

[00:16:17] I've got that number stuck in my head. It was a hundred thousand original LinkedIn content creators. Do you agree with that? I think it's a bit, I think I've, I was thinking it was more around like this about 18. I think it was something like 80 million users and only 1 million consequent. But then, again, it's a scale.

[00:16:35] Like we can call original content like a post that you've written or video, but I know that with the video, certainly there's a lot less. People create, and it might feel like a lot of people are creating content now, a video, and you might see a lot of videos, but actually that's a very small portion of, in terms of the number of people on the plat form.

[00:16:54] And it's also the actual range of content is quite narrow in terms of. You think something like YouTube or Facebook, it's anything goes. Whereas for a long time, LinkedIn has been very professional and people keep them selves like professional and they keep there. So if I do this service or that product or whatever it is, whereas now I think where people have lost interest, to be honest in the other platforms that more of the sort of anything goes is coming on to LinkedIn.

[00:17:23] And you're seeing people who are doing much more interesting a little bit crazy sort of content or being themselves, letting their life onto LinkedIn, not just being professional doing really well. So yeah, there's a, basically a big opportunity on LinkedIn at the moment.

[00:17:40] So I also had the, because LinkedIn is obviously around business and lead from LinkedIn is financially worth more than a lead anywhere else. Any other social media platforms? You agree with that statement? I think like on. Yeah, in a general form, because I think a lead from LinkedIn people aren't trying to, you're not really trying to sell products on LinkedIn.

[00:18:04]That's like Instagram or Facebook ads or whatever. It's more, you're looking for relationships, business relationships. So that might be a service that someone's providing, or it might be an ongoing relationship. And so it's a bit more of a long-term thing. It's not Oh, I just want to. You get a lot of these people, obviously on LinkedIn, just to connect with you and instantly you get a message and it's just  pitch straight away.

[00:18:27] And I thought, frankly, I don't think I've ever responded to one of those. Thousands and thousands of messages and no one else I know has, so just as at work and it's more of a long game. And it's more about developing relationships. So I guess when you do develop a relationship in business, then that could be someone buying a service over time or many services or having a partnership.

[00:18:48]Yeah, I guess there's a lot more, it's a lot more of a high value thing. Obviously it's a lot of business that goes on there as well. So in general, that's more of a high value. Kind of stuff, whereas it's like someone else said it's is so good because the people on there either have a job or wants a job.

[00:19:06]And therefore that niches it down quite significantly from all the other platforms. And I agree with that statement because, but. But there's this feeling that people are now starting to, what do they do? They, Facebook scroll type thing. I'm going down the newsfeed. And I think that's becoming more of a thing.

[00:19:25] So I would do that now, rather than do it on Facebook where I'm bored. I'm just going to troll through the posts on LinkedIn. Whereas before I would just use the platform to just connect and build these relationships, I would just say that's coming. There's more of that. Oh yeah, definitely. There's definitely more Definitely more passive use of it.

[00:19:45]Whereas for example, like you said, if you scroll along the newsfeed and you're you feel like you're more likely to find something that's going to benefit you or be positive. And that's the other thing about LinkedIn? It's way more positive. It's like a place for positive where positivity wins and everybody's looking to grow.

[00:20:03] Everybody look into, Do something well, whereas other platforms, obviously Instagram is positive, but it feels not so real, a bit disingenuous, doesn't it? It just feels a bit fake. And then Facebook, Facebook, I don't feel failing to explain to anyone that kind of stuff.

[00:20:23] That you feel still as your head when you scroll down there. So yeah, there's definitely, I think people are LinkedIn more for their content. And that's what I'm saying before about having,  having this big Gulf of content to be filled up by people who want to be creative, because there's just not that many creators there.

[00:20:42] And at the moment people are scrolling and. Hungry for interesting stuff beyond just an announcement. I've got a new job or this or that. Okay. We're going to dive into video a lot more in a sec, but in terms of LinkedIn, I love that statement that. You said about the idea that it's a positive place.

[00:21:03] I just wonder why is it because people want to, they only want to trade with positive things or is the fact that news as a whole. Unless it's about business. Doesn't tend to get posted on there. I just find it strange that there's no negativity on that platform. And I know exactly what you mean. Cause  can't recall any negativity.

[00:21:26] Usually it's about empowerment. So someone will say something bad and then everyone would jump on and empower them and make them feel good about themselves. Yeah, definitely. I think in terms of why. That is, and it's probably a combination of,  the type of people who have moved. Who've shifted that as you say, who have shifted their time, we're spending it on another platform spending on LinkedIn.

[00:21:51] The reason why they're probably shifted that time is because they're looking to grow themselves. So the wherever they're trying to grow their business or grow themselves personally, or just trying to Lift themselves up in life, in general. So that someone in that mindset. They are trying to be positive.

[00:22:08] They're making an actual positive sort of action already by shifting their attention from somewhere where they're seeing on a newsfeed. That's just like bad news and people trolling each other to people, really encouraging each other and being positive about what each other's doing. And I think also.

[00:22:24] There's an understanding that, if you're on LinkedIn, as you said you're looking for a job or you have a job and you're trying to improve on that, or you are, or you have a business. And so you're in that kind of more of a growth mindset. I think this is obviously a massive generalization sweeping statement, but I think there's a lot more people on LinkedIn who are in a growth mindset.

[00:22:41] So therefore they understand that you're going to grow more by being more positive. And I think, yeah, I think that's probably a big contributing factor. That was a great answer. Yeah. I love that. Yeah, I'll take that. So in terms of video, why video? Why is it so important for building your brand and we'll cover like why you should use video on LinkedIn in a sec.

[00:23:04]But why video in genuine across all the platforms? I think, everybody knows, that if you're face to face with somebody. That's generally the best way for someone to get to know you and to hopefully like you and eventually trust you. And if you can't be face to face, then the next best thing, it's a video call.

[00:23:27]But you can only generally be on a video call with one person at a time. Or, we can obviously do a webinar and be with more people at a time, but you're still, once you're not there with somebody. Essentially even now, like we're talking and we're just talking back and forth. It's still a form of video.

[00:23:42] Like I'm looking, I'm trying to make eye contact with you between the lens and where you actually are. So you won't see my eyes flickering. Haven't quite tweaked myself to be spot on yet to be your eyes in the lens. But  it's the next best thing, right? To actually be real.

[00:23:57] And what we're talking about here is I know this word authenticity, like it's thrown around and genuine and stuff like that. But yeah, it really is. People just want reality, especially this year. You want to be in person, you want to be able to sit down and have a real coffee with someone.

[00:24:12] And so there's only a certain amount of scalability to that. You can only be one-on-one or be one to many, if you're doing some sort of webinar. Whereas if you record a video, then yes, it's. One-sided. Maybe we can talk about how to make it not so one-sided later, but it's a way to scale like yourself.

[00:24:32] It's a way to scale that reality that people crave to an infinity number of infinity, millions of views, potentially. So it's just everything. It just goes back down to like humans wanting to see humans and real people. And so on video and this kind of that is a way to scale you. And so that's always going to work better than than something where you, as part of your hidden, like text or just a photograph, people get to see more of you.

[00:25:02] That's, I think the main reason why people on camera work well, and then obviously, not all what not video is people talking. But it's just more entertaining. It's just easier to consume. Isn't it? I think there's a. There's a stat that's in one of my talks, again, I'm really bad with numbers.

[00:25:17] So don't hold me on the exact number. It's definitely in the eighties, 80 something percent of executives surveyed from like 2000 of like high level executives. Even at that level still said that prefer to watch a video. That would explain something, then read it. So I think people would just find it easier to remember, because again, most of the time it's other people talking.

[00:25:47] So I think that's really video is just about scaling yourself. It's interesting because that, that for me is very much why I do a podcast. And I also do videos is because it's like an asynchronous relationship building. So we can build relationships with people. Without actually having to need to meet with them and spend time with them on a daily basis.

[00:26:12] And therefore that can reach many more people because we only have a certain amount of hours in our days. And so we can't meet everyone. Totally. But the other thing around video, the good thing about video for me is that you said it there's a people, they find it more memorable, so that's quite an important, but they also look more likely to stick around.

[00:26:34] For the entire duration of the video was the likes of an article they're not going to read. And they could get the same kind of information across, but it depends on the length of the video. So it depends on what you're delivering and yeah, your your content, how entertaining you are as a person.

[00:26:50] But I feel that the still a higher chance that they're going to watch the video over. Reading an article. And they're going to consume that and way, way more. And yeah, and I think that, I'm, I might disagree with that a little bit actually, because I think the people would. Yes, people would choose to watch a video.

[00:27:13]But still plenty of people who would read it articles and look at photos and all that kind of stuff. But I think where video stands out is that there's a bunch of like intangible metrics.  It's not quantifiable metrics behind what happens when you watch a video. So if you look you read an article and you can see how many people and how long someone's read it, and you can see that The sort of likes or comments or whatever it might be with video.

[00:27:39]There's a few things that happen. Like when you see someone on video it's, even though we're so used to seeing people on screens now and video, there's still a certain element of you call it novelty or like when you see someone on stage talking, they become like a micro celebrity for a splits for a moment, the end of someone does a Ted talk, even if they're not famous and what not everybody in that audience then wants to ask a question or wants a little piece in it.

[00:28:05] And it's the same with video. You see someone on video doing something on video then even though it's, we're so used to it with this, there's something inside you that that naturally holds that person on just tiny bit higher regard. Obviously, as long as they're doing. Some people respectful on video, not everywhere, there's still that feeling of that person's then a micro celebrity just for a moment.

[00:28:29]And so I don't know if you had ever had this when you've only ever met someone on video and you've seen them a few times, you've watched a YouTube or whatever, and then you meet them in real life. You feel like, you know them, our mutual friend, Spencer  knew spent for a long time cinema videos.

[00:28:43] And of course, before, when we actually did some work together in person, it was like, Oh my, I can't believe like every, this is the first time met you for real. This is weird. But anyway, so in video you get to know someone. At much better than you do for a photo because that part of the them is hidden or much better than you do from behind an article, because part of them is hidden.

[00:29:03] Whereas there's a lot more on show Videosys something happens. It's it's a bit more intangible and has a bigger impact beyond you likes your clicks or whatever else. And as you said, it's much more memorable. People are far more likely to remember you for what you do. If they've seen you on video.

[00:29:19] And if they've just read an article. Of what you read, because you can remember their face and hearing them speak. So if someone's thinking, Oh, I need a plumber. If you've seen a plumber providing content, even if you've never taken one of the plumbers tips or listen to him for a second. But if you've just seen a plumber over and over again, if someone on video, you're just going to think of that person.

[00:29:41] Yeah, there's also one more thing I wanted to add about confidence. Cause we mentioned about confidence, how important? I think that is. When again, there's still that element of when someone puts themselves on video, they seem more confident even if. In on the video, they feel it, they seem a bit sheepish and they're not that confident on camera, but just having the guts to be on video.

[00:30:06] It takes a lot. And I think people have a mutual respect for that. And actually when people are looking for services or looking for a partnership or anything like that, looking to do business, people actually pay for confidence and certainty. They don't necessarily pay for someone. Who's got the best stats they pay for.

[00:30:24] They pay for they, they would rather be a part of, and work with someone who is confident in what they're doing. And so when you put yourself out there on video, you give off more confidence. So I think there's something there around recommendations almost. I think there's a, so  if someone recommends you for a service, almost like a video is becoming.

[00:30:47] I think like you're recommending yourself to other people. I think that  the psycho element to it, I think it's very similar, I would say because you being a friend to them, so therefore you're recommending yourself to them. Whereas like a friend would recommend you and your service. And again, nothing that's very similar and you're that they're recommending you.

[00:31:09] And I think there's a, is an element of the two there. Would you say that's the case? Definitely familiarity. It's if you, as you say, if you recommend someone to me, then I just go, Oh,  you trust them and you know them. So I know you I've already got a massive amount of trust there.

[00:31:28] Whereas if you already feel like, somebody, then that's who you're going to think of, and that's who you're going to, you're going to trust a bit more inherently because the person, nothing about. Even though it might say a lot on the website in words or whatever, it's unfounded where you feel like you really know someone's when you've seen them and you've heard them and you've resonated in some way.

[00:31:47] So yeah, it's like that, it's that same feeling of that recommendation because there's familiarity. So you feel more comfortable in making that choice to pull up that person or or engage with them in a conversation. Okay. All right. I love that. And so in terms of. Using video to maximize your personal brand on LinkedIn, which is the topic of this video.

[00:32:10] How do we do this? How do we maximize our time? I'll personal brand and on LinkedIn. I think the first thing is I try to tell my clients, like not to, it's not about spending more time. It's about spending the same amount of time and doing things differently. So I think one of the biggest barriers, I haven't got time to make video.

[00:32:32] It's so one of the first questions I ask people is, how much, if you're really honest, how much time do you already spend on LinkedIn scrolling? And she say just talking about, is that 10 minutes a day, half an hour, a day. And then times that by five. So how much time do you spend in a week on LinkedIn already and what you actually gaining from it?

[00:32:53] You might be getting some might be consumed some good content, but most of the time, really honest with yourself, you're spending it just scrolling or look in and not. Really having an aim as to what you're doing. Whereas if you swap that passive time for active time creating, if you switch your mind into just consuming into creating, and even if that creating is leaving a comment and just being seen in the newsfeed somewhere, somehow, then that is already that one switch, you can re reframe what you're doing to be active rather than passive.

[00:33:25] It's going to start making a huge difference for your. Personal brand on LinkedIn. And when it comes to video it's not necessarily people ask this question, say what's better quality or quantity. And I think that actually you need quantity to find the quality you need, quantity to practice.

[00:33:47] It's not only to become a creator and to have to be able to speak freely and create content more easily, but also to see what works. So I would say it's people was to, is to think about, rather than I've got to post a video on LinkedIn and it's got to be good and I hope it gets, engagement, whether it's just switch your mind into test mode.

[00:34:05] Everything's test for as long as the more you test, the more data you'll get and the more you learn, and then eventually you'll be able to not post. Quantity. And you'll be able to hone in on the quality that you've people respond to or that you find easy to make. So yeah, I would say swap passive time for active time and focus on consistency, but not consistency in terms of, your videos or looking the same and that kind of stuff, but consistency and the amount that you post.

[00:34:37]Yeah. If you feel like you're capable of posting once a week, just keep posting once a week. If you feel like once a day, then keep posting once a day, don't necessarily go Oh, to post those content posts five days in a week, and then don't post anything for a couple of months. It's about just showing up.

[00:34:53] And so when it specifically more on video, what helped people to do is to change this way of thinking that video is hard and difficult to create. And takes ages and we try and create videos in minutes rather than hours. And if you can plan a video in five minutes, if you can try it, if you're trying to make a one minute video for LinkedIn, which is the kind of amount of time I'd recommend, and it takes you 10 takes still only 10 minutes to film, and then it takes you five minutes to just chop the ends off and edit it very simply Dennis, 20 minutes a video.

[00:35:28] And if you. If you commit to doing a half a day of making videos, then you can potentially make 12 videos in half a day, just back to back. And that's like once a week for what, like free months. So it's like a quarter of a years, but your content, if you're posting once a week, one video per week in a day or less than a day.

[00:35:51] So it's about thinking about really being quite Quite tight with your time and just being quite quite ruthless and LinkedIn doesn't respond well to highly glossy, beautiful videos like, like YouTube. Does it, people respond well more to just people being honest speaking. And so a lot of the time that's what you need.

[00:36:13] Okay. And in terms of the. Other hacks around LinkedIn in terms of, so we're creating videos, we're posting them, what do you post, when do you post it? And almost like, how do you post it? How'd you get that out there. So think what, when and how. Okay. So what the biggest thing with, what is. Is the clarity.

[00:36:39] So again, going back to confidence, if you're clear about something you have far more competent, you're far more confident in saying it, and if you know what you're actually doing, because one of the biggest stumbling blocks is people are, I don't know what to say. So what you've really got to think about is ask yourself, You've got to ask yourself.

[00:36:58] And I always tell people three things, pick out three things ask yourself, what do people, when I say people, I mean your ideal audience, your audience members in on LinkedIn, or your network, what do those people need to know in order for them to really want to work with you or to follow you or just be a bit closer to you?

[00:37:19] What are those, what do people need to know about you? For me people need to know that. I make sure that I give my clients good results, that I help my clients to get really good results. I feel like they need to know that I'm value driven. I hope my, I post a lot on nicotine about my family, because it's the biggest thing in my life.

[00:37:39]And that, that drives me and the confidence thing, what we spoke about earlier drives me and also the I think I'm fun. I think I'm quite interesting to work with I've got some stories and have a bit of banter when once we get going. So I feel like those three things is what I feel like people need to know about me.

[00:37:56] They need to know that I get good results for my clients. They need to know that I'm driven by my values and they need to know that I'm fun and interesting. And so from that, I can start to start to hone in on what type of things then I. I talk about you need to ask yourself, what do people need to know about you in order for them to want to work with you?

[00:38:17] And then you get, if you get, try and get down to three answers, and then from those answers, you can then go, okay I need to, people need to know I get clients good results. So what can I show them? To prove that, to demonstrate that what can I show them? I can show them videos that clients have made. I can show them.

[00:38:35] I can tell them stories about clients who've done well. Or, if I'm I want to show them on value driven. So how do I show them that? I tell them about, fun, interesting things that have happened with my family and my son, and show them little funny videos that I've made with my son and people can just, I'm not there saying, hi, I'm a good dad.

[00:38:52] I'm just saying, Oh, this is the kind of stuff I do. Because this is what's important to me. So yeah. It's asking yourself, what do people need to know about you in order for them to want to work for you? And then take those three top three answers and then it starts to target down on the kind of what do you need to show people?

[00:39:10] What kind of content can you put out there? That's the biggest thing I think. And then when would you post that content? When's you think is the most? Cause that's a big question. I always ask myself when should I post this, do video, different videos, have different times that I should post and can I maximize?

[00:39:28] Cause I'm constantly thinking I need to get my reach other as much as possible. How do I maximize that? Let's say instead of, there's definitely some times when it's. When, not to post I think that the best time to, for me personally, I've found that if I miss, if I don't post before 9:00 AM, then.

[00:39:47] Then that tends to, I feel like I'm a bit too late and this one guy only comes from testing and the type of audience that you are. I feel like most of the people who are my audience, I'll have a lot of audience who are business owners and things like that. And I think that if they're going on LinkedIn, they're probably busier than the average person, if they're a business owner.

[00:40:06] So they're probably getting LinkedIn a little bit in before they start and maybe towards right towards the end of the day, or maybe a little blast at lunchtime. So I'm aiming to post. To catch that wave of those types of people. And that's just an assumption and it's also something I've tested over time.

[00:40:21]And so it's for you for people to really test and think about who are, who is their audience? So if they're, if their audience is, fitness, Instructors then fitness instructors are probably doing the boot camps in the mornings. This is just an assumption, but you, I don't know when I'm not really fit.

[00:40:40] So I wouldn't have any idea where people do boot camps, it's thinking about your audience and when is a logical time. That you would find them supposed to. And the other thing is just ask to poll. You answered my poll a little while back and I said, when do people post? And I've done that poll a few times, and each time you get a little bit clearer on when, where your audience, so just ask people love to answer.

[00:41:00] And that kind of takes them to other point about, you said. What did you say? What, when? Yeah, so I'd say the, how is something I teach our clients is something called ADA, and it's attention, demonstration action. So first you need to get people's attention, then you need to demonstrate whatever it is.

[00:41:22] So going back to what we said, what do you need to show people in order for them? To want to work with you. So you're demonstrating with the bulk of it, whether that's demonstrating your expertise or your values, whatever it is. And then action, you need to inspire some sort of action because it's the action.

[00:41:38] It's the commenting, it's the conversation that then spreads your content further. So what that looks like is the action is like the hook you'll notice on LinkedIn, or maybe you don't notice, but now I'm saying it, you might notice that many LinkedIn posts, those who are. From people who are doing well, I've got big brands.

[00:41:56] They'll start every post with a headline attention grabbing hooky headline. And that is part of the AI part. The attention you have to grab attention, or you have to have a thumbnail or something interesting in the visual or some way a smiling face to just stop people scrolling. Cause remember you're still scrolling on that newsfeed.

[00:42:16] So you have to get attention, then it's the demonstration. So you'll. Whatever the value is. And then you have to give people a way to, to agree with you too, that positivity we were talking about earlier, you have to give people a way to be positive. People love to do it. And people also know that if they comment, people are going to see them commenting is a big win-win situation, so you've got to give people the opportunity, make it really easy. The people to take some sort of action, whether that's continue the conversation, agree with you, disagree with you. You got to open that up to the floor. It's imagine you were at a party and, or a networking event or whatever, and you're having a conversation.

[00:42:59] The person that just says something about themselves and then stops and doesn't open up or give anyone any chance to have a conversation. It's just like the kind of probably before, too long, going to get ignored. Whereas the person who starts an interesting conversation this happened to me.

[00:43:13] Has that ever happened to you or what do you think of this? That's when conversation starts to flow. And that's what you're looking for. You're looking for conversation. You're looking to start conversations because that's what will get your content pushed out further. And actually you'll bring more value to people because it's more interesting, more fun than just hearing someone talk about themselves.

[00:43:31] So yeah. Remember that ADA attention demonstration action. And if you can try and weave that into your posts and your videos, then that's going to really help. Remember that. Definitely. And you've already given me advice on LinkedIn. I've seen you commenting online saying you need to make this a bit more hooky or whatever.

[00:43:47] So I appreciate that. So let's get these quick wins. You've probably discussed a lot of them already throughout the podcast, but in terms of condensing that down into three, your top three, LinkedIn video quick wins, what would those be? I'd say keep it short. So people are scrolling. They just want to see something quick and easy to consume.

[00:44:16]So keep it short, keep it, I'd say under a minute, if you can, and if you need to deep dive into a further thing, then you can say, Oh, if you want any more info drop me a comment and I'll send you a longer piece of content or a free thing or whatever it is. So keep it short. Make sure you have.

[00:44:30] Yeah. So a headline in subtitles work really well on LinkedIn and a physical one that you can see. And I'm sure if you've got, if you're doing what you do, you've got, you use that on, on, on some of these videos. You put headlines, so when someone's scrolling, they can see, okay.

[00:44:45] That's what I'm going to get from this video. So without watching them in a video, they can in a split second, a couple of seconds go, Oh, if I watch this video, I'm going to get a tip on how to make videos better on LinkedIn. So someone's gonna, it's gonna make someone stop. So headline and subtitles as well, because a lot of people.

[00:45:02]Watch there with the sound off. So I'd say that's one quick win is headline and subtitles. And then the last one is make it about the viewer. Don't make it about you. You can use stories about yourself and use your self as an example, or a vehicle for what you're saying. But actually you need to make every piece of content.

[00:45:24] Valuable to another person. I don't mean it has to be something super helpful. It just has to be, you're doing it for them because as soon as you're doing it for you, it becomes more of a sales message and it becomes more not as easy  to watch and people just don't want to be sold to basically.

[00:45:40] So if you're going out to help people, then your content is going to go much further. Yeah. It's that feeling of being sold to just immediately turns people off and they they won't come back and try and get more help from you. Yeah. Completely agree with that one. I'd say if people want to learn more about creating LinkedIn videos, what resources are available for them to go and find out some more information about this funny, you mentioned that I'm going to sell to you now.

[00:46:07] I'm not really so there's a few people. One, one, one things I would say the biggest things is you can see everybody's strategy on LinkedIn. There's no secrets like you can go to, if you see a great piece of content in your newsfeed, that you get something from then click on that person's profile, go to their activity.

[00:46:25] If you scroll down on their profile, you can go to activity. Yeah. And you can click their activity. Then you can go to posts and you can see all the posts they've done in the past. However long it keeps scrolling and you can look at their posts. What are they doing? Oh, they've done a video or they've done a poll and you can really learn from that.

[00:46:43] And you can look at people who might be not your competitors, but people who you look up to in your industry or in your niche or whatever it is and go, who's doing really well in that space. Look at what they're doing. And,  it's there for you to see it's I wouldn't say copy, but be inspired and if it works for them, it might work for you.

[00:47:02] I'd say LinkedIn itself is the best place to learn. Just watch other people find your inspirations, find follow if you're still not in a place where you're creating content yet. And you're not in a place where you're, building your network of all your target audience yet. Build a big following, actively follow people who, are going to inspire your content and learn from them and see what they're doing and just keep an eye on it and just try to emulate and use it as inspiration.

[00:47:27]Yeah, I'd say that's the biggest thing really. Okay. And so how can people connect with you if they have questions or they want to find out more about this? The obvious place is LinkedIn. I'm Kim Slade on LinkedIn. And I've got at the moment I've got an orange background and my photo with some people said, looks intense.

[00:47:45] Maybe that's what I'm going for. Then I so yeah. Kim Slade on LinkedIn. You can also go to my website as well, which for my video company, which is www.touchvideoacademy.com and you can find out more information there. But I would say if anybody has another resource, actually if any. If anybody wants  little kit guide as to what bits and bobs to use for filming on your phone drop me a message on LinkedIn, like connect with me.

[00:48:11] I think my button on this follow at the moment, but if you go to more you can actually connect with me and drop me a note. And if you do, then I'll send you a kit guide to help you with with your, with bits and bobs that will help improve your video. Amazing. Thanks for that, Kim really appreciate you coming on this podcast.

[00:48:26] Thanks for having me

[00:48:36] a lot. In this episode, it was jam packed full of useful information, but what did you think of Kim's quick wins, quick win. Number one, keep your video short. Ideally under a minute. Okay. Great. Number two, use bait, then headline and subtitles on your video. Quick win number three, make the video about the viewer and ensure you provide value to the audience.

[00:49:01] Now, what was your favorite bit of the show? You can tell me on clubhouse, LinkedIn, Facebook, Twitter is the ground tick-tock or YouTube where you can find me without her digital. Remember, there are several other podcasts available to listen to which you can find on Apple podcast, Spotify and YouTube. I'm also the I'll be so grateful if you could subscribe a, write a review, but until next time on your quick Quincy.

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