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How to maximise your personal brand online – with Hannah Power
Hannah Power: [00:00:00] Businesses is my passion when people ask, what are your hobbies? I'm like kind of business is my hobby, that's actually is my thing. However, I was talking to my mum about it because my family are very driven by business. So my brothers and my parents, when we're together, we talk about business. We have to go on We'll go on a walk or something, and then somebody will go, Guys, should we stop talking about business it's Sunday? And then we will just walk in silence for a bit while somebody thinks of something else to talk about.
[00:00:30] Chris O'Hare: [00:00:30] I'm Chris, O'Hare your quick win CEO. And as a CEO. I've run businesses, founded startups, consultant, provers, even won awards. But in this show, we'll be talking to entrepreneurs and experts to help you understand the key concepts for your business. Along with three quick wins that you can take away and apply to your business today every week, we'll be finding out about the entrepreneur themselves and diving into a different really important topic.
[00:00:57] And as an entrepreneur, do you not stop talking about business next change the topic away from business, you get lost for words. Me too. And I found out this week's guest Hannah power does this also. And as you'll hear, Hannah is an easier entrepreneur who founded personal branding agency, ‘Powerful Leaders’.
[00:01:19] And in this episode, we talk about what is a personal brand, how to maximize your personal brand online, why Hannah hate Instagram and how to work out, which social media platform you should focus on. I learned a lot of great advice from Hannah and I fairly enjoyed recording this episode. Here we go, Hannah Power, thanks for coming on this show. Hannah, firstly, tell me the last thing that you read or watch that left an impression on you. It could be anything, it could be a Netflix series, a funny video or book you read, or even a quote that you've heard.
[00:01:55] Hannah Power: [00:01:55] So it's a quick quote. It that's I heard when I was doing a little bit of research around anxiety and the mind, all of these things, which is that the mind, is designed to keep us alive.
[00:02:08] Not the brain is designed to keep us alive, not to keep us happy. And actually it's our job to manage the way that our minds have evolved so that we can actually be happy and not sit in that state of like fight or flight, which is what our brains want us to be in from this chaotic world that we're in.
[00:02:23]And that's why our brains, we can all experience anxiety and all of these things because they're not designed to make us happy. They're designed to keep us alive and they think they're doing the right thing, but actually the more compassion that you can show to your mind and your body of. Thank you for di thanks for trying to keep me alive.
[00:02:36] I am alive, actually. I'm fine. I don't need to be in that state of like panic or fight or flight. This is my life. They're like the happy life you can lead.
[00:02:45] Chris O'Hare: [00:02:45] That's really interesting. I haven't actually heard that before and that's actually going to stick with me. It's really good. I haven't heard the the Chimp mind where there's two parts of the brain.
[00:02:55] So you got the middle part of the brain and then you've got the, the outer part of the brain. Now it's a part is our consciousness and we're always battling the inner part of our brain, but that's even simpler, which I love that. So I'm definitely going to come back to, where did you hear that I'm going to put you on the spot now?
[00:03:10]Hannah Power: [00:03:10] I actually heard it as in, I didn't, I was like, I was having just have those panic. I don't know if you do these, but I do these panic Googled when I'm feeling stressed about, is it normal to feel X and it was just came upon an article. And since then I've just dug more into it.
[00:03:24] I think I'm quite interested in this concept of anxiety because I think it's something that. Everyone experiences, but then we don't want to necessarily diagnose it because it's classed as a mental health condition. It's does that mean I've got a mental illness because I've got anxiety when actually it's a part of day-to-day life to experience bouts of anxiety.
[00:03:43]So I'm quite interested in this concept that we're all, we all experience this thing, but it's now been labeled as this bigger thing, if that makes sense. And I find it interesting. Don't exactly know where it's from, but I, the science behind. The way that our minds are trying to process this world that we live in.
[00:04:00] We're not necessarily evolved to handle this much information, this speed, this much technology. It's where everyone's having to go walk for the time and nature, because they're trying to combat the fact that we're not really built for this world. Learned a lot from my brother. Who's a psychologist guy.
[00:04:15]But yeah, I think it's a really interesting concept to have that awareness that your mind is trying and your body is trying to do the right thing by making you feel those panicked feelings. If you ever experienced, I don't know if you do. So now we're trying to treat it with compassion and go.
[00:04:28] I get it in my tummy here. And I got all. Thank you. That's really nice of you to show up, but I don't need you today.
[00:04:35] Chris O'Hare: [00:04:35] That's why I put in it as well. I've always, of course everyone has anxiety including me. So what I do is I looked for my triggers. So I was always looking at triggers and I th I found that caffeine was a big trigger for me.
[00:04:48] Like I couldn't concentrate when I had too much caffeine going on. So the only way I could control that was basically limit the drinks, the had a lot of caffeine in them and yeah, ease them back into my diet in a controlled manner instead of just being completely consumed by them. So it's swapping coffee out for green tea was the biggest one for me.
[00:05:10]And now I've found that I'm not become all consumed with needing caffeine. I can add it when I need to add it. And I heard a gamer a streamer once say I don't use caffeine all the time because what it does, it blocks my response to need. When I need caffeine, when I need the affects the caffeine use it for that purpose and that purpose alone.
[00:05:32] And therefore I have. Micro dosing of caffeine, which I really liked. I really liked that concept of micro dosing. And I think in general, that's what most people should be doing. And so everything is moderation. But the other thing I've found with anxiety is that it's a bit like alcoholism and in terms of needing something to keep you feeling normal, but also in terms of everyone seems to have, they have alcohol and an anxiety is one of these kind of topics that you have a, you don't want to talk about it, but you might have a problem.
[00:06:11] And it gets, if you do say you've got it, it gets wrapped up in this bigger mental health problem where, alcoholics is more like a you've got another type of issue. And I've always seen it that way. And when I compare the two, I can see a lot of parallels with it.
[00:06:27]Everyone has a drink, everyone has anxiety, but it's like the extremes of that. What'd you think of that?
[00:06:32]Hannah Power: [00:06:32] I think a lot of this stuff needs to be normalized. So I think like anxiety is a normal thing to experience in bounce. There's different levels of it, right? It's got different severity.
[00:06:42] Sometimes it can be totally debilitating, some kinds. It can just be a little nigger. I think the alcohol thing, I actually don't drink. I stopped drinking any three years ago and I needed to stop drinking. I was drinking too much and I wasn't really in control of the amount I was doing. I was drinking every day, but when I would drink to excess.
[00:06:59] And what I researched as I, what I learned as I researched, I need, I always need to research things to work them out. Alcohol is an addictive substance. So when you get addicted to it, it shouldn't, it's not a surprise or a weakness. It's not like. When someone gets addicted to smoking, no one is surprised that person is now addicted to smoking.
[00:07:20] But for some reason, when someone gets addicted to alcohol, it's this whole big thing. Oh my gosh, look, what's happened. It's an addictive substance. The brain is going to get addicted to it because it's addictive, no difference than drugs or smoking. So if we normalize the fact that it's very normal to get addicted to alcohol it's not that a whole big thing.
[00:07:38] If you need to give it up or you need to quit it. And I think the more that we can normalize these things and share most lots of people go through times of having a problem with alcohol drinking, to excess drinking more than they should, whatever. It's not a sign of a whole, your whole, life's coming to an end.
[00:07:52] You have to label yourself as an alcoholic for the rest of your life and all of these things. I think we just can normalize these things as we're in humans. And it's an addictive substance. Just like anxiety or something. We're all going to experience because we all live in a crazy world. So I always try to talk about these things quite openly, sometimes in a way that I think makes some people feel quite uncomfortable, but I don't mean to I don't know that I had a drinking problem.
[00:08:14] I think it's quite normal. Yeah. It's quite funny, isn't it? Because some people respond to that in different ways. So some people, if you told people that you have given up drinking, they would say you had a problem. And judge, you. But there's levels of problem. And this is where, they immediately go, right?
[00:08:32]This is you're you were the most extreme where you were drinking whiskey when you woke up. And that kind of thing was clearly that wasn't an issue. You just, you were just probably addicted to needing it. You just felt like you needed it all the time. And that, that's enough, right.
[00:08:45] Where you have a glass of wine every single day, and that's very common. And and the only way you can extract yourself away from it is obviously to give it up completely. But I completely agree. I don't, I only drink socially. I don't have that need to drink on on a regular basis.
[00:09:02] So when I drink is usually I have this association with France, but it's just constantly that's Oh, it's for friends. So therefore I don't do it. And that's my control mechanism. So I think everyone just needs control mechanisms around the certain behaviors and things they do, but great. I was really interested in topics, so thanks for bringing them all out.
[00:09:24] Nice. Really important to understand you. And I think that's what this first question really brings out of people. But in your own words, give me an understanding of what it is that you do and what your business does. Worked with leaders to build their personal brands and the businesses, which sit behind them.
[00:09:42] So when I say leaders, I don't necessarily mean business leaders or leads the big companies, anybody who's got a message to share. We will have something inside of us that we care deeply about. Sometimes we discover it young. Sometimes we don't discover it until we're older, but we all have something unique to say and to bring in, to do in the world and myself and my business.
[00:10:02] Powerful leaders is all about working with people too. Discover what that is, or if they've already discovered it. So to bring it out through the magic of the internet, through creating content, through launching websites, through podcasting, whatever that might be and building businesses, then that, that sit behind that and enable them to amplify that message to the world.
[00:10:23] It's it's very concise. Everything you do. And I like the fact that it's, you're focusing a lot on the online side of it. So we'll dive into that a bit later. But what kind of drives you as an entrepreneur then? What kind of gets you out of bed in the morning that you say, if you had a really rough day, the day before, the thing that would just say, do you know what I'm going to get out of bed?
[00:10:45] This is the thing that I've got to crack on with. What is that thing? I think it has changed over the years. I think that it's yeah, I would say at the beginning it was, I was really driven by when I first became an entrepreneur. I was very driven by. Lifestyle or wanting to create some sort of like freedom life where you don't have a boss, you don't have to answer to people, whatever it might be.
[00:11:09]And you're enabled to be in your flow of where you are at your best. So I think I'd had jobs before where I hadn't necessarily been at my best and done the stuff that I was the best at. I think you quickly learn when you launch a business and when you run a business that actually the beginning stages of building a startup is the opposite of both of those things that I just said, because actually you have very little freedom and very little you do have freedom, obviously you have your time and things like that, but if you're going to build something from scratch, it's I think of it like a little baby, like the baby's just been born, and the baby's just been born. You have to hold it all the time. Can't. Do anything without you, it's completely dependent on you. So it's not exactly the most freedom creating things. So I think at the beginning I was motivated by the very thing that was the opposite of what actually happened when I started.
[00:11:57]And also you have to do a lot of the things that you're not necessarily the best that you know, that you're not necessarily in flow of in your flow state, because you've got to learn all these various things about business. It then I guess, developed into a real excitement and love, and I think that's what I have now of the possibility of what being an entrepreneur can bring.
[00:12:16]We have the ability now we've not had this for that long where anybody can start a business and can do whatever they want because of the power of the internet, because of the low access that, the low barriers to entry off, anyone can create a social media profile. Anyone could build an app, anyone can do whatever they want.
[00:12:31]I think that really motivates me the art of the possible, the opportunity of what's out there. I think it's really exciting. My team are amazing. And my clients, I think they really motivate me, but I think the thing that drives me the most is the curiosity of what my potential might be.
[00:12:46]And we all have massive, infinite potential that's inside of us. And we don't necessarily always dig into that and let it out into the world. We have fear, we, whatever the reasons are, I think I'm always really curious every single day of what can I achieve? What is my potential?
[00:13:01]How many people could I serve? How many people could I help? How much could I actually do in the world? So I guess the thing that drives me is how much can I actually do? How much is possible? We see hit, you hear history stories, all the time of entrepreneurs that have come from nothing and achieved this or whatever the story is.
[00:13:18]And I guess I'm just always really curious on what my story might look like and how many people I might be able to support or inspire along the way. So I think that's probably my core motive. So would you say there's a fear of missing out there as well? That if you didn't have. The time to explore this side of you, that when you get to a an age point where you feel like you couldn't go back on this, that you haven't experimented, you haven't discovered this opportunity to find your true potential.
[00:13:48] Would you say there's a bit of that there too potentially. However, I definitely think that my clients are such different ages. I think you can actually do whatever you want whenever you want. So I don't necessarily think I know people say, Oh, your twenties are for experimenting and all these things, but plenty of people make it when they're in their forties, fifties, sixties.
[00:14:07] I don't think there's thirties. I don't know if it's like. Fear of missing out. I think it's just a general excitement of, I don't have anything else that I need to worry about at this stage in terms of, I have obviously friends and family, I don't have kids or anything. So I guess for me, like I find it really fun.
[00:14:26] Like anyone who hangs out with me, like they always say, can we stop talking about business now, Hannah? I get it. I think for me, I just find it really fun and the bigger the business gets and the more that we do, the more fun it gets. So I guess I'm really motivated by fun. And I'm not like ashamed to admit that I like having fun in my life.
[00:14:41] I want my work to be fun. I want everyday to be fun. And I find business really fun. So to my team, that was why we were just like geek out on stuff together. So I think it's potential. I think it's, I think it's fine. I think it's, I dunno, what else is there? But getting up and getting on with it.
[00:14:58] Yeah, this is a really good point. And I love the fact that you say. You love to talk about business because I actually find it quite awkward when the conversation veers away from business, because I'm so all consumed by everything that I'm doing in terms of my work, in terms of the direction of ongoing in terms of the the future of business in general.
[00:15:21] So I'm always constantly thinking and talking about it. And so my partners in the past would say, you're just all consumed by it. And actually your head is always somewhere else. In fact, I heard a podcast Steven Bartlett, I don't know if Stephen Barr. Yeah. He does a great podcast, secret diary, CEO, and.
[00:15:41]He basically says like his partners got so annoyed with them because his head was always somewhere else. And it was usually to do with business and it was just so all consumed by it. And so if you didn't find a life partner that could understand that and could really engage with that part of your brain, you would probably have issues in the relations.
[00:16:01] And I've actually spoken about this a lot with my mom, cause my parents have always worked together so well most of my life, they saw us working together and I think it was about five years old, five, six years old. I do agree. I think it's really important to have a partner that gets you because I think my business is my passion when people like, what are your hobbies?
[00:16:19] I'm like kind of business is my hobby. That's actually is my thing. However, I was talking to my mom about it because my family all very driven by business. So my brothers and my parents, like when we're together, we talk about business. We have to go on go on a walk or something, and then somebody will go, guys, should we stop talking about business it's Sunday?
[00:16:34] And then we will just walk in silence for a bit while somebody thinks of something else to talk about. I actually think with my I'm single at the moment, but I actually have spoken about it with mom. And sometimes we think maybe because I spend so much time talking about business with my direct family and with the team, even my brother's girlfriend and I, she was my first hire a year ago.
[00:16:53] And she's literally like the best person in the whole world. She's like a whole, the whole part of the business, which I love the most, even when I'm with her, we talk about business. And my, a lot of my cousins are entrepreneurial as well. So actually I think maybe I should have a boyfriend who doesn't talk about business all the time, because otherwise I literally cannot switch off.
[00:17:10] But I think it's important to have somebody who. Yeah, you can talk about this stuff with, but I also think turning your brain off is really important because I actually think you get a lot of the clarity when you haven't been thinking about something. And I struggle with that. A lot of the time of turning it off, I'm not workaholic.
[00:17:25] I don't sit at my desk all the time. I like to turn my computer off at 6:00 PM, but my ideas it's the idea engine that I can't turn off. And sometimes I think actually if I turn it off for a weekend on Monday, I'm like so much better. So I don't know if I was with a partner who I constantly yapped about business with all weekend.
[00:17:42] I don't know if I would ever turn off. So I think there's a difference between having a partner that you work with and having a partner that has a similar interest in business. And I think that's really important. So for me, I think that's really crucial for me in terms of my relationships is that they are, they understand what I'm saying and they can understand the pains, and the trials and tribulations along the process, because not every day is a good day when you own a business.
[00:18:09]I agree, I think is important because if it is your baby it is my baby. So I think the empathy of when things are tough, I think, yeah, you're right. It's very important. And that's probably one of the toughest parts of a relationship is knowing, why you can't turn off.
[00:18:27] That's really, some days you just can't turn off and because you've got a deadline or you got something you need to do and things have just not gone go well. But yeah. Okay. That was a, that was another deep topic. And clearly this is what we do, Hannah. We dive into a topic and we go to the depths of it, so great.
[00:18:47] So let's talk about the actual topic itself. And what is your definition of personal branding? How would you define it? To me? Personal branding is about standing for something and being a leader in a space. That, to me, that's what personal branding is.
[00:19:07] It's yeah, it's an authority. It's but not in a way of it being about you. It's about leading an audience. It's about sharing something and building a following of people who also believe what you believe and want to hear more about what you say and can learn or be inspired by what you're saying.
[00:19:28] So I, in my head, I dumbed it down to this. It was your expertise, your experience, your skillset. Whereas, a business is more about a job that you do or a task that you do. And also is how you show your personality to the outside world as well, which I think is quite crucial for me.
[00:19:47]People buy off people, right? Yeah. It is all of those things. It is what you do is your job. It is your expertise. It is all of those things for me. I always saw it as being more than that. I think it has more potential of being more than that. I don't actually love the term personal branding because I think it is synonymous with self promotion and CDs and all these things for me, the way that personal branding has evolved over the last few years and has particularly really taken a big shift from 2020 onwards, is that people see as an opportunity to have an impact on the world by being themselves.
[00:20:24] Yeah. Hello. And that to me is what I find really exciting about it. Just people as they are, don't need to be famous. Don't need millions of followers. You can just have something to say, and if people want to listen, they can listen. We will have the magic follow and unfollow button and connecting and building a tribe around you.
[00:20:44] A group of people who all have stuff to say for me, it's not about being famous. It's not about being an influencer. Yes. You might become an influencer. You might become a thought leader. You might become all of these things, but actually it's just about having real clarity on what you can offer the world.
[00:21:03] I understand that I was waiting for you to say tribe that's such a, it's such a trending term at the moment and where people have gone whether it's the beginning of the internet was like, wow, let's broadcast to everyone. And now everyone's going, let's broadcast to a certain subset section of society and find the people that you connect with.
[00:21:24]Okay. If you don't know the word tribe what would you say? Is it a group? Is it is it a mindset? W what would you say in, in opposites or try, guess I don't necessarily like the word, because as you said, it's quite overused. So I try to not use words, which I think have already got connotations in other ways.
[00:21:43]I think it's about an audience, a community, a group or whatever. I, it's not the, it's not the meaning behind the word. I think it's just the actual word. I feel like I've only ever heard it. I think it's just people, your people. Your people. Yeah. Okay. What's he doing? Isn't it really?
[00:22:01] We're just like you just go through life, you try and find your more your people, your person. That's. When you're looking at retirement relationships earlier, trying to find your person, you try it, you go to school, you try and find your people. You go through life. I think this is just about trying to find your people, the place that you feel that you fit.
[00:22:17] And somebody who's building a personal brand is often somebody who might leave those people. And they might in a group you might have, it's not like there would be one leader around a certain thing. So for example, if I look at myself and my brothers, we're all the same tribe.
[00:22:31] We're very similar people. We believe the similar stuff. We see the world in a similar way, but I wouldn't say I lead. I lead. I would say I lead in a certain field. I would be the person they would go to around looking at personal branding and all of that stuff. But then TJ would be around mental health and also be about future of work.
[00:22:46] They would then lead those spaces. So it's not about one leader. It's about multiple people in a group learning and sharing and exchanging with each other. And I think that's what personal brand is. Just the person offering the world, something amongst all the other people offering the world stuff. And when I say offering, I don't mean selling them stuff, I just mean points of view, opinions, lead teaching.
[00:23:08] Like you asked me that question at the beginning, right? You said, what's something interesting that you have heard of recently. I said that thing you hadn't heard it now that's a little nugget in your head. You know what I mean? I think it's just, that's what the, world's all about sharing information and helping us all to rise together.
[00:23:24] It's nice. It's funnily enough, I had this conversation on clubhouse earlier, so I have a clubhouse room called the not so serious business club and. The reason why I set that up is because I found clubhouse too serious. And I didn't want to start my day off with people lecturing me about business.
[00:23:43] It's not what I needed. I needed the energy that uplift. I needed to find people with my vibe and my my energy. And so what's happened is I'm having rebuilt this group of people who literally on cry with laughter every single morning. And you just wouldn't get that normally. And it's just really interesting.
[00:24:05] So what does your people, that's the first thing that came to mind and I wouldn't call them a tribe. I would call them something different in your people suits. And that's why I think I have these, build your tribe, build your community. Like I'm sure. I use these times and I do believe in it.
[00:24:20] I think it's important to, I think to me, what I really am not into is the ego side of business or branding or. If people think, Oh, personal branding, self-promotion, it's not about, it's not really about you. It's just about being a person and amongst a load of other people. And I think that the ego side of these things can often take over the internet, can bring out the ego side in all of us concept that sort of darkness of things and followers and likes and money and all that.
[00:24:55] Person's earning more than me. And why did I not do that? And I'll go, should I be doing that? And I think I just try to lean the opposite side of that. I think so it's almost I almost believe the opposite of what my whole industry is all about because obviously I do personal branding. That is what I do.
[00:25:11] I help people to clarify what they offer the world and help them to bring it in a commercial way, which also brings a positive impact. That is the definition of personal branding. But I guess the way that I see the world is slightly different. I don't know if that makes any sense actually. No, I like it.
[00:25:28] I think it does make sense. It's almost counter-intuitive to what you're doing. And I think that's, I think that's quite important that you stay grounded and that you're humble in the process. I'll give you another example. So I've seen people I've been on clubhouse pretty well. I don't know, six to eight weeks, something like that.
[00:25:46] And I've seen people go from no followers, very humble people to some people I don't even recognize now who have, 5,000 followers or whatever on clubhouse. I find that very troubling because of the way they lecture people and they will say, Oh, we've got confidence, but actually the way they come across isn't that.
[00:26:07] And I find that very troubling. So I see exactly what you're saying. And this is really interesting, actually this topic, because yesterday I saw a tweet I'm going to get it on my phone. So I don't think I'm being rude because I thought it was really good. Which was somebody shared the the sales, the five-year sales forecast or this sales journey of Kylie cosmetics.
[00:26:29] Do you know Kylie cosmetics? Yeah. I've run by college owner. Yeah. You know who that is? Some people don't, some people don't anyway and it shows the customer, it shows the sales peaking. And then in 2016 and then really tailing off over the last sort of five years since then, and somebody shared this and they've said, Connie Jenna's problem is that she built her brand on aspiration.
[00:26:53] And now relate-ability is the most important trait. And I think that really excited me because that's what I believe before we had an influencer world, a personal branding world and internet world of look at me, look how fabulous I am by my stuff, because I'm fabulous. Now. We don't want that anymore.
[00:27:11] If that's what we don't believe it, we are so skeptical. We, the intelligent ones among us don't believe if you buy it online course for nine 97, you're going to be a millionaire in five minutes. We know that's not true. We know that people can rent. Silly things and buy whatever to make themselves look a certain way.
[00:27:28] And actually, this is why I think that, what powerful leaders believe is all about micro movements. It's lots of mini people, not famous people, many people who are relatable and real and genuinely care and share their vulnerabilities. And I think seeing that, obviously I don't wish bad on what Kylie did is amazing.
[00:27:45]Was she achieving billionaire status or whatever ended up happening with that? All got a bit messed up, didn't it? But yeah. I think seeing that and seeing that post of, we want real people, the rise of this rise and fall of this be like me, and now everyone's going, Nope, I'd have to go off Instagram because it messes with my mental health.
[00:28:02] And I can't follow this person that makes me feel bad. This is not what the internet was intended to be for these platforms or social networks designed to connect us to each other, not to amplify certain people for all of the things, which we then question about ourselves. And I think we're seeing a movement now, away from that into just lots of people doing their staff, Sarah sharing, what they think, some people agree we'll help each other out.
[00:28:24] Let's do more of that. A little bit more of how the internet probably was about 20 years ago before we peaked in this crazy world, which made a lot of people, millionaires and billionaires. And that's great for them, but I don't think what came with it was right. And I think seeing that shift back is what really excites me.
[00:28:41] Do you think it's very much like TV shows, right? Where the stars of TV shows when TV was more of a thing. And what do you mean? It's still a thing, but it was more of a celebrity. You see them on TV and they became idolized and actually people maybe are generations are moving away from that. We're not seeing TV in the same way that we watch Netflix.
[00:29:04] And actually Netflix is a really good example because they have so many stars who are famous for one or two shows. And then that's it. You don't really see them all. They cross jump between different platforms, but you don't see them anywhere else. They are just there on, on Netflix or whatever.
[00:29:23] And whereas TV shows, everyone's just used to congregate and watch certain channels. Therefore that peak the, and I think that's what's happening for me. And that's only just been sparked by your discussion. Then the actually people are then. Support him more like the underdog as well. So the, is, would you say there's an element of that?
[00:29:46] Yeah, I think if you think about, if you look at there's this great show, I think it's on channel four, which is about the rise of the reality star. And it starts way back at the beginning when this is a UK show. So it mainly focuses on the UK journey with American in it, as well as talk about the Kardashians and stuff, but talks about pop stars, with will young girl Gates and then the growth of that, which then moved into X-Factor and then big brother.
[00:30:09] And then obviously what happened with Jade goody and the growth of this reality star, which has then morphed into love Island and the influencer. And, you can go on love Island for eight weeks while cran and bikini come up with two, 3 million followers and suddenly be able to sell protein shakes and teeth whitening stuff and make loads of money and give up your day job.
[00:30:27]And this evolution through this journey, and I think. We're always going to peak staff and we're going to go, we don't want it anymore. That is just how we evolve. And I think you're right. I think that the change of the way that we look at TV, the way that we consume information, we've got so much more choice.
[00:30:45] Now, you can go on Netflix, you can choose what you watch. We used to have few channels. Everyone would watch the same thing. Everyone would be the same person. We now have individualism encouraged amongst us. We are celebrated for being individuals. We are encouraged to stand up for what we believe in.
[00:31:01] We're encouraged to share who we truly, who we truly are, whether that's, gay straight or, all of these various things that are much more celebrated in society now. And I think we've got the rise of the individual. And I think what comes with that is everyone then has their own individual choices.
[00:31:18] So having a one size fits all celebrity to follow all these things just doesn't work really anymore. And I think that's why we are going to see more and more the rise of the normal person, because I think what, the reason we got into reality stars at the beginning was because they were real people becoming famous and we were interested in them because they were real Jade goody, for example, her journey.
[00:31:36]Obviously it's really obviously ended in a very sad way, but her journey, the reason people liked her was because she was real, she was relatable. You've met people like her. Then we took the reality star and we made them unrelatable. We filled them full of filler and we covered them in filters and we no longer, they were no longer relatable to us anymore.
[00:31:52] What we deep down one is people that we can follow. We always wanted to follow people. Humans have always wanted to be led. Even leaders want to be led. We're looking for people to follow, but we just haven't had the best people to follow, but that is shifting. And now it's micro movements and micro, you've got your able now to have this podcast and run that room and fill it with people that you like, your people and.
[00:32:14] I can do the same and someone else can do the same. And we feel better about ourselves and having to follow certain people, which we cannot relate to don't then make us feel good about who we are. Does that make sense? Yeah. A hundred percent makes sense. And we are democratizing the media production.
[00:32:31]Exactly. That's what it is. We are trying, we just giving ourselves more people, more options like to follow know it's a democratization, in my opinion, that's the movement that we're moving towards. And I think it's, I think it's so cool. Like the people that I follow on Twitter, like the people that I would say, I don't the word idolize.
[00:32:49] I don't like, but I really I think they're amazing some of these founders that I follow, I'm sure you have people that you think, Oh, they're amazing. Like you just geek out on the stuff they talk about with no one else would probably understand because it's just and I can tweet them. And they reply where is like my heroes right at the moment.
[00:33:06]Whereas, when I was younger and I would look up to certain famous people or they were so far away, we saw them as so much better than us, like they're better than us. I don't think that's the right message to send that these people are better than us because they're famous and there.
[00:33:21] And then all you hear is that rich and famous people are unhappy. So we've all got it wrong. It's all not right, but I think we're balancing it. And that's why for me, that's why the message of personal branding is so different to what people see it as, because it's just giving people the ability and the confidence.
[00:33:38] First of all, a lot of what I do with my clients, first of all, is giving them the confidence that people care about, what they have to say, give them the confidence, give them the clarity and give them a platform to be able to start sharing that and building their own little things in the world.
[00:33:49] Is it all people is how tell we started, right? We all started like that. Everyone was in their own little space all over the world, and then we've grouped together and we've globalized and we've all gone nuts. And we're going back down to normal. Again, people spend more time in their own towns.
[00:34:02] How much better do you know your own town than you did a year ago? Yeah. Was a very good point. Oh, my God, I walked round for them. Now I'm like, this town is massive because I got all these new walks and I found all these new places and I'm friends with the postman and the people in the shop in the shops I'm like, because we were bringing things back to local and I think we're just moving away from this crazy hyped up world that we created.
[00:34:24] And and that means there's space for every single type of person to connect with every other single type of person. And I think it is a democratization away from CEOs that run massive companies that no one's going to want to work in anymore. We're seeing that people don't want to work in these big companies anymore.
[00:34:39]People are waking up to the fact that maybe I won't give my whole life to a company. It doesn't care anything about me. Maybe I'll go do something a bit more meaningful, but I'm a bit more celebrated where I'm treated a bit better. Big shifts, scary shifts for some people. But in my opinion, very exciting shifts.
[00:34:55] We're used the disruption aren't we, our generation definitely has because there's always disruption every year. There's something else that disrupts delivery's a really good example, but coming back to the point about local people staying local as, so as a really good point, because someone said, we're almost like the spider generation where we hop to locations all around the world.
[00:35:17]And then we come back to our local locality, but we won't go to, Scotland or down to Como. Very often we will stay in our localization local areas. But that's another time when it comes to business and manufacturing, actually there was a term that I heard called hyper localization, which I love, and that's where we're going, where everything is, we want to buy local, we want to socialize locally.
[00:35:42] We don't want globalization in some respects because one, it can see quite scary. And actually we haven't found the true benefits of being local. And I think COVID is just accelerates, did that as long with other things as well. So I really like that, but all right. Amazing topic. So how do you differentiate between a personal brand and a business brand?
[00:36:04] I really want to dive into this because a lot of people can see the two being very similar and also very different in the same time. So the strategies must be different between the two, right? Yes and no. So obviously a business is. A business with a new business as an extension of a well, all businesses started as an extension of a person, right?
[00:36:28] They weren't born, they didn't get dropped down from the sky. They were created by somebody once upon a time, even the, the oldest businesses, they were founded by, somebody wants upon a time with a set of values and beliefs and things that they wants to bring to the world. A personal brand is a, is the person right?
[00:36:44] It's you as Chris, it's me as Hannah. It's what I believe. It's my story. My story is 28 years long. I don't know how old you are, but it's your, it's the journey which I've gone through. That has got me to here. It's the experiences I've had. It's the values that, that has been shaped. It's the passions that has, it's the skills that, that has it's much bigger than my business, which is two years old, which has the values, which I've given it, which has the story, which it has a two year story.
[00:37:13]It's it doesn't have a face. Because it's not a real thing. It has a logo. And it's amazing, and I love it, but it's not a living thing. It's an extension of something that I created. And the best way to give it context. Everyone talks about storytelling because people want context, right?
[00:37:29] They want to understand things. They want to understand the reason, the story behind businesses. We've got so many options. You pick the one, that's got the best content or the one that's got the best values or the one that's got the most sustainable stuff. We want to constantly have context of how we're of the companies and the things that we engage with.
[00:37:46] And what gives context to a business is the person behind it or the person within it. Does that make sense in terms of the processes? They're actually very similar. So the processes that we go through when we're looking to build a personal brand. It's actually very similar that I would take somebody through to book cause we still build business brands if they are, if we're building the personal brand as well.
[00:38:08] So we will build the personal brand and the business that sits behind them. So we will still go through the process of branding and building a business. We built our own business, brand logos, social media, et cetera, et cetera. And the process is actually very similar. It's just that one is embryonic and one is much, much older and much richer with much more to say.
[00:38:28] Does that make sense? Makes perfect sense. And I love the fact that you're talking about stories as well. I think stories are really key point. If I ever talk about branding, it's about having a story that people can relate to, which is coming back to the thing we were talking about earlier. I think that's really crucial.
[00:38:47] Yeah. I think the thing is that we understand things in the context of ourselves, We can only, we only see the world through the lens of our own eyes and the businesses that are the most successful are the ones which understand their audience well enough that they can place their products or their services in the context of that person's life.
[00:39:07] Does that make sense? So the reason that storytelling and all of these things are so important is because it's a way of bringing somebody into your world and contextualizing what you do for them, which we're only going to need to do more and more as our world becomes more and more complex, it's just easier to do it through a personal brand and through a business brand because people it's easier for someone to connect with.
[00:39:28] If you were going to look at a piece of content or you're going to follow someone online and you could follow, Hannah power, who's got these interests in these passions and has this staff, and she does these things or a logo, which is products and services, which has a story. But it's still, if I want to tell you that story, I've got to tell it through a person you would follow the person.
[00:39:49] It's just more interesting. Have their own ways of being, but let's be honest. Most people are more interested in Elon Musk's cause they are any of his products. So I think the products have given him a stereotype of being the iron man of of the world at the moment where he's taken on these battles.
[00:40:10] And I think so actually I think they've helped his brand more than anything. Cause I don't think he's particularly inspiring as an individual. I think it's the way he does things and the brands have built him up and they created almost like this mounting where he's stood on the top of yes.
[00:40:26] But if you think about the product, so this is Simon Sinek staff of, you've got your why, and then you've got your, how, which is the business. Then you've got, which of the products, your, how and your, what just proves your, why all of those products. I just prove of what he believes as a person.
[00:40:40] Yeah. They all said extensions of his personal brand. His beliefs, the way he sees the world, our businesses really are extensions. They're the proof, they're the tangible way of how we see the world and what we want to bring to the world. And I think that's why entrepreneurship is seen as so sexy and everyone should be doing it when I actually don't think everybody should.
[00:41:00] I don't think everybody is an entrepreneur. I think being an entrepreneur is great, but I think it's challenging and I don't think it's for everyone. I agree with that. I believe companies should become more entrepreneurial, which is something I've learned from my brother and how I'm building my business, which is very much all of the benefits of being an entrepreneur, but without the risk and the stress, which does come from being an entrepreneur.
[00:41:23]And I think that companies, for example who have employees All responsible for putting those employees into roles, which they are really passionate about so that they can then want to talk about them and they then build a brand and they represent that business in a positive way. So I'm not talking about it only in relation to people who've created their own businesses.
[00:41:44] You could still have a strong, personal brand, have a passion for a business. When I worked at Accenture, I definitely, I had a personal brand, which was related to Accenture. I think you can be a brand ambassador of the business that you work for. But it's just, the person is very different to the business.
[00:41:57] Both have their merits. I think if you can do both, but I think a lot of people, my son, re-estimate the power of a personal brand, which is lifelong. If you sell a business, if you've built your whole brand and reputation around a business and you sell it, you start from scratch. If you build a personal brand alongside building a business brand, or it goes bust or whatever happens to the business, or you should close it down or you, whatever happens to it.
[00:42:19]Your personal brand is lifelong. It's forever. It's you as a person, it's your journey. It's everything that comes with it. It's not for everyone. But I think for those of us who have something that we really want to say and bring and can do so without all of the fear and all the things which come up that make you think, Oh, I shouldn't say that.
[00:42:35] Or I shouldn't do that. I think it's an incredible thing. I like that really like that. So let's get on to the main topic of this podcast and that's the most important stage is obviously the internet to, how can we use the internet? So let's dive into you as an expert. How can we use the internet to maximize our personal brand and what are the most effective platforms to do?
[00:42:57]Because obviously some feel more about business branding and others feel more about personal. I definitely think the likes of Instagram feels more personalized, but I might be wrong. So please educate me. First of all, I think it's important to find everyone's find their own formula. I don't really say I don't think there's a one size fits all solution for how to build a business or a brand on the internet.
[00:43:20]I used to think there was but there's not because you have to find something that works for you that excites you, that, motivates me. Some people would love the thought of writing blogs on medium and being, not having videos. Some people want to be YouTube. Some people love the thought of being on clubhouse.
[00:43:34] Some people hate it. I think it's about finding the formula that works for you. I think you first will have to do a lot of digging into yourself. A lot of self-discovery of, what is my mission? Who is my audience? Where are they? What do they want to hear? What's my thing. And then how do I best want to bring that to the world and which platform is going to work best for me?
[00:43:53] I think the one size fits all thing of saying, you have to be on Instagram. You have to be on LinkedIn. You have to be here. It doesn't necessarily work. What is true, no matter what you choose is that the only way to do it is to fully commit and be relentless. On your pursuit of building your brand of creating that content of putting yourself out there and you have to just keep going.
[00:44:14] A lot of people don't do that. That is the difference between the people that succeed and the people that fail. Some people will do it for a couple of months and they will stop insistency isn't it's that compound interest on the time. And some people will go, Oh, it's not work. So I'm going to stop.
[00:44:30] And it's fine stop. But it's not something that's overnight building a brand, coca Cola. And I think it's Kokoda McDonald's. I could get the wrong brands here. They spend more money on advertising, brand advertising than any other company in the world. You would have thought that they would be able to save that budget for something else based on the fact that everyone in the world knows them.
[00:44:49] They don't brand being forefront of mind and people remembering who you are and what you do is, should be the highest business priority for everyone. So in terms of which platforms to use, it's got to be the platforms that excite you the most. I think it's really important when you're starting out to pick one platform.
[00:45:05] I think trying to be omnipresent at the beginning is really dangerous because I think you dilute your message. And you end up not really landing really well anywhere. My mum uses a great analogy of pups. If you're going to move to a new town. And there were six or seven pubs. You wouldn't try and smash them all on a Friday night, run in, hi, I'm Hannah.
[00:45:24] I do this run out, run onto the next one. You would go to one, you would get to know the people in that one. You would work out what's the right, what's the right outfit to wear. What does everyone drink? What's the nice thing to order. Who's that personal? Who's that person you met last week.
[00:45:38] Once you got everyone, everyone, and you might then go to another pub and bring some of those people with you. And I think the platforms need to be thought of in that way. So I think it's about finding one that just really works for you, that your audience are on get to know it, spend time on it, feel confident on it, and then layer on top of that.
[00:45:54] How do you find how'd you find that platform then? What is it. So I work it out. So I normally think of it really as three questions. So the first one is which platform do you naturally we all have opinions about them. Which platform do you think your audience is most on and wants to consume your type of content on?
[00:46:11] So most people are on every platform, but where is, where are they? Where are they most likely to want to hear your message? And the third thing is what kind of content do you like to create? If you hate the thought of being on video, you can immediately crash and smash out, smash off, cross off, even a Tik TOK and YouTube off your list.
[00:46:28] If you hate the thought of doing audio, clubhouse has gone. If you love the thought of writing, then you know, you're going to do what on somewhere like LinkedIn, if you'd like photos in the ground. So those are the three questions, I think. Nope. Great questions. That's shitty. I'm going to go away and start doing that for myself because at the moment I'm being very omnipresent.
[00:46:45]I think the only one not sorry, carry on. To be omnipresent, absolutely. To be omnipresent properly. You needed I, my team do a lot of my brand for me. So they do all the scheduling. They'll do a lot of the cropping and cutting and editing of my content to make sure it goes across onto the right platforms.
[00:47:04] I think it's hard to be omnipresent properly on your own. So I think do one and then get a bit of support in. Yeah. So for me, I've been very much focusing on the podcast because I know that as a medium, this is the one that I'm most suited for. I feel it's the one that takes the least amount of time up for me.
[00:47:22] I think everything else, because essentially I'm just having a chat and it's my knowledge. And I'm learning, you're teaching me about a type of topic and I have lots of guests that do that. And so podcasts make a lot of sense for me. It's a long form content that I can then chop up and put into smaller content either now or later in the future.
[00:47:39] So I'm building this library of content that I can share with my listeners. And I understand that my listeners are not going to be listening to every single podcast that I do. And therefore I need to be able to provide value to them in other ways. So whether that's, cheat sheets or digestion of what it is that's been said, so summaries, there's some people just like to hear about the entrepreneur and this.
[00:48:01] The successes, people are going to find the value of listening to you earlier, talking about, the way being an entrepreneur, the way you approach relationships, the way that's quite important in terms of mindset and the fact that your story around anxiety. And I think that's building you as a personal brand because people are then engaging with you and say, I really like the way that this person is communicating with me and that they're engaging with you.
[00:48:28] And I think that's, what's so crucial about podcasts is that we find more about a personality rather than this illusion, or I say illusion, but it's not, it's like a, it's like a mosque, right? Sometimes some people put on masks to show themselves to the world. Naturally. I think you can do that with a podcast or my slate hard.
[00:48:51] And that's why I don't like Instagram as a platform. Yes. Because I think it's the masked platform to use your terms. I think it's still photos, a snapshot of the best snapshot that you can create. It's not real, it doesn't require, I know that people write stuff in their captions, but at the end of the day, it's a photo led platform and you put photos up, which are the there's filters, right?
[00:49:16] So they became the platform for filters, right? That's why everyone flocked to them is that they can apply these filters to make their photos look better. And so that has created this almost in my view, toxic, and they ground that. And actually it's not my favorite platform as a result. And I've never got on with that because I never saw myself.
[00:49:37] As being Uber confident and therefore I never aligned with the values of the people that were on that. And I found, made me feel uncomfortable audio or having a chats or having conversation patients very much aligned with me better. Therefore, that's why I've as a brand, as a person. This is, these are the things.
[00:49:58] And it wasn't until the last year that I started, think about a podcast and really engaged with that. But I looked back and say, for people that might be listening to this in terms of why, how they should adopt certain platforms for me, it was about what is it that I would like to portray to the world.
[00:50:17] And that's just having great conversations and giving advice and education. And how can I do that best? Like I said, having a conversation with people who would engage with me and we can converse about certain subjects. Which is great, that's your formula. And I think that's, that's really important that, you've got the awareness of going, Instagram's not going to be for me.
[00:50:39] And actually, doing a podcast works better for me. And I think that's, what's really important. I think so much of the time we sit in that overwhelmed FOMO state of, should I be here? Should I be there? I think clubhouse really brought that out in everyone in January, wherever was suddenly panicking, yeah.
[00:50:53]And some people that will say to be that platform for me, it's not my platform at this stage. So I think it's about, I'll tell you one thing about clubhouse that I find troubling is that you have to be present and there's no, you can't be asynchronous with your content, right? You can't just deliver content and then forget about it and it doesn't have scale.
[00:51:13]You can't scale it on clubhouse. Do you know what I mean by that? And I think what they've done is they've tried to take. Con try to do the opposite of the other platforms to try something different. So the fact that content isn't scored is part of what their USP actually is.
[00:51:28]And as I said, I think it works for some people. And I also think, we evolve through the platform. So I used to really like Instagram, what I thought I did. I didn't, I just thought that was where I needed to be. I saw you deactivated yours, then you, Oh, I still have an account, but I don't, I haven't been on it since August.
[00:51:50] I left. I left in August. I should have been on twice just to check anything like DMS or anything, but I don't use it. I don't go on it. I actually find the whole app. The second I open it, I actually didn't go on my phone. I went on my computer, the whole thing, really activates anxiety in me. I really don't like as a platform.
[00:52:07] I really think it's harmful. And in fact, when I went off Instagram in August last year, I got the same reaction from from people as I did when I stopped drinking alcohol, where people were like, Oh my God, I bet you feel amazing. I had a week off and it was so great. I wish I could do it. And I was so shocked by the reactions from other people about how much they want to how much of a negative impact it was having on them.
[00:52:34] But they weren't able to stop just like with alcohol. I thought, God, this platform is really toxic. And yeah, I really don't like it. I really haven't yet. Actually I'm not actually anti that many things. I try not to be like, I try not to have massive opinions about stuff, unless I feel that I really like.
[00:52:50] Come back them up. I just, I'm just not a massively opinionated person unless I really care about something, but I actually think the world would be a much better place without Instagram, much, much better place. That's really interesting. Okay. I like that. And I wanted to hear your opinion on that.
[00:53:04] I know we dived into some of that earlier, didn't we? But I'm glad you you cleared that up for me anyway. Why you did it? Was very curious. But yeah. Thank you. So what are your three personal brand quick wins? Now let's wrap up the show and what's your quick wins.
[00:53:21] So quick wins this for the audience? Yeah. For today. Yes. Yeah. Sorry. So if you were going to help them with the personal branding, what are the three quick wins that you can give them? The first thing is to really identify the why you want to do it. What is the vision of the world?
[00:53:37] And I don't mean Y in terms of, Oh, I want to do it because I want to get a new job or I want to build my business. What is your vision of the world? What would you like the world to look like? What is your view of how the world should be? Some of the things I've shared in this session, this call, sorry, this podcast, this interview is about The way that I see the world, the way that the impact that I want to have in the world, the little Mark that it will dent to use Steve jobs, his term of the, I want to leave in the world.
[00:54:01] So the first thing is the why what's your real core motivator. And that will also help you get out of bed in that earlier question, if you're driven by that, the next thing is, what is your one? Think about what is your one thing? And I know the word niche is used a lot, and I think Nisshin can really stress people out your niche.
[00:54:16] Doesn't have to be as black and white. As I do this for this industry, this service in this industry, you can create whatever niche you want. It's about the thing that you put everything under. So personal branding is my thing. I have so many other interests that sit under that, which actually all equate into personal branding.
[00:54:33] I could talk about mindset. I can talk about fear. I can talk about time management. I can talk about whatever under the one thing of personal branding that gives context. It gives people an anchor of, Oh, Hannah power. She does that. You're one thing. The next thing would be thinking about who is the audience that you want to be listening to you?
[00:54:51] What do you want them to be leaving with? What do they need to hear? And don't, again, it doesn't have to be as linear as this demographic this age sat in this location with this education could be looking at more around the psychographics of, what are their goals and motivations? What are their pain points?
[00:55:06] What are their values? And I think answering those three questions, first, those what I call the foundations of your brand, the rest of it starts to filter over that. But those are things that we don't do. And we go, Oh, I've got to be on Twitter. I've got to be on clubhouse, but actually without having real clarity on those three things, first, what you really believe and why you're doing it, what your one thing is and who you're speaking to without doing that, you're just adding to the noise.
[00:55:30] Like those quick runs like you for that. So if people wanted to go away and learn about personal branding, where can they go to find this material? How can they learn a bit more? I'm going to give you the new URLs because probably by the time has gone live on your website will be up. So Hannah power.com is me.
[00:55:47]Powerfully, just.co is the business. If you want to take your, find out what your personal brand score is, powerful leaders.co/scorecard. We've got like a little scorecard and you can answer some of those questions. I've just asked you get an overall score and then some light guidance on how to improve your score and what to do.
[00:56:02]Or follow me on Twitter, which is my favorite. Hannah, I power and that's and they can contact you as well by that. Yeah. On Twitter. Yeah. Okay. Yeah. That's great. Is it okay, after follow you on Twitter, if I don't already, you it's 2021. It's just the, I think is the best platform of all. Now I get it.
[00:56:22] I didn't get it before you have to get it. And then you get it. You're like, Oh, I get it. We're going to have to dive into that. What w what would you mean? I think I just never, you got to use it. You can't just see the difference between social difference in social media is people that consume and people that create it's very hard to actually understand the platform until you create on it.
[00:56:51] And I have created on Instagram. I've created on LinkedIn. I've created on YouTube. For example, I had never, probably created on LinkedIn on Twitter. Even I'd never actually engaged in conversations or really understood the people on the platform and the value of short little bits of nuggets of information, how much you can actually learn in that way.
[00:57:13] And for somebody like me, I long videos over a minute, can't cope with them, blogs over a couple of words, can't cope. I need short, sharp bits of information. All of a sudden, the ability to basically connect with people that you don't know, it lowers the barriers of accessibility of entry, or it makes people more accessible.
[00:57:30]You can connect with anyone. You can make friends with anyone. And for me, there's my people hanging out on there the most, which that's what this is all about. Finding your people. Yeah. So Twitter has never been a thing that I naturally navigated to. But I understand what you mean. It's that, it's almost like the quick win that I provide.
[00:57:50] It's like nuggets of information where you have to be concise in the information you're portraying and therefore you have to be almost smart about it. And that's the thing you can get. There's an impact the in one sentence. And I think that's the thing I was trying to get you to describe that.
[00:58:10] And I think you did is that there's an impact. You can have as much impact in one sentence than a whole paragraph in fact, more yeah. And if you can actually do it in a sentence or a couple of sentences Yeah, I think it's amazing to be able to actually get your message into that. And I think it's about what I like platforms, which are about what you have to say, not what you look like or any of that, what you have to say.
[00:58:35] And I think platforms like clubhouse and Twitter. Expose people that really have something to say and people that are just really good at looking like they have something to say when you can't hide behind on Twitter, you can't hide behind. You can obviously upload photos, but it's not about photos.
[00:58:50]You can't hide behind those kinds of things. I go through waves all the time with social media, even doing the job that I do, where I go, Oh my God, I hate all. I want it all to go, even doing what I do, which I think people would be that people think, Oh, I love social media. I do love what it's supposed to be there for it's social media.
[00:59:07] I love the fact that it takes the power out of the big broadcasters. I love the fact that it's anyone in the world can do it. I love that it connect people all over the world. I think the true reason it was created, I love, I think what it's become sometimes I cannot stand a lot of the time. Even I cannot stand.
[00:59:22] I think it's makes my skin crawl, but with Twitter, I think it stayed relatively true to what it's actually were supposed to be originally for. I think it exposes people that are good and bad much quicker than the other platforms. This is probably why it's going to have a revival. I think especially after the likes of clubhouse, I think there could be a revival in Twitter or the perception of it.
[00:59:43] Anyway. Anyway, that's it. Thank you. Thank you, Chris. That was really good.
[00:59:57] You also hate Instagram. I think Hannah made a very impactful statement that Instagram is the embodiment of the fake side of social media, but what did you think of Hannah's quick win questions to help you understand your personal brand quickly. Number one, what is your why or otherwise known as your core motivator?
[01:00:17] And you could do this by answering the question. What is the impact I want to have on the world? Quick question number two. What is your niche? Helps you suck, categorize other topics in the course context of your niche and quick win. Number three, who is the audience that you are listening you and this could be demographic or psychographic, but what was your favorite bit of the show?
[01:00:43] You can tell me on club pass, LinkedIn, Facebook, Twitter, Instagram tick-tock, or YouTube, where you can find me with art had digital. I remember there are several other podcasts available to listen to which you can find on Apple podcast, Spotify and YouTube. And we'll show that I'll be so grateful if you can subscribe and write a review, but until next time, I'm your Quick Win CEO signing out.