CASE STUDY - Datatool® are motorcycle and scooter security specialists for motorcycle alarms and tracking systems. Established in 1985, Datatool was one of the first companies to bring electronic security to motorcycles and scooters. Datatool has evolved into one of the world’s leading motorcycle and scooter accessory brands.
Having worked with Datatool for over 14 years building GPS tracking software and websites they approached us for a new bespoke WordPress website and also rebranding of their motorcycle products, which consisted of alarms and immobilisers and tracking systems.
Datatool approached us to build an all device friendly website to promote their motorcycle products.
Rebranding the website & products was one of the necessary requirements
We rebranded their alarms & immobilisers
& tracking
products
ONLINE
ADVERTS
We created several animated images for online magazines in the motorcycle industry.
PRINT
DESIGN
Requirements design and rebranding for - 2 Trifold DL leaflets
Including Rebranding for their alarms and tracking systems
Adventure Logo Design with a mountain glyph
DL Trifold leaflet with a mountain scenic route.
The TrakKING Adventure system needed an adventurous journey feel about it and therefore we decided to go down the mountain route.
Datatool asked us to create brand for their new TrakKING Adventure
TrakKING & TrakKING Adventure Product Box Sleeves
We have rebranded & designed most of Datatool's products
STAND
We designed a cost effective stands for Datatool at the NEC Birmingham
Mockups presented to customer including counter designs
Hi Res images and in depth measurements for the stand installer
VIDEO
Datatool asked us to create a marketing video for their website and events to explain the function of their new tracking product for motorcycles TrakKing Adventure.
Their requirements were that it was simple to understand and had a cartoon feel about it very much like their original TrakKING video. The theme for TrakKING Adventure was that it had a feeling of going on long holiday journeys where the customer could then look at their journey history on their TrakKING account. We felt a mountainous feel to the brand was the answer and hence included a mountain glyph in the logo.
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