CASE STUDY – Datatool® are motorcycle and scooter security specialists for motorcycle alarms and tracking systems. Established in 1985, Datatool was one of the first companies to bring electronic security to motorcycles and scooters. Datatool has evolved into one of the world’s leading motorcycle and scooter accessory brands.

Having worked with Datatool for over 14 years building GPS tracking software and websites they approached us for a new bespoke WordPress website and also rebranding of their motorcycle products, which consisted of alarms and immobilisers and tracking systems.

datatool apps

WORD
PRESS

divider

Datatool approached us to build an all device friendly website to promote their motorcycle products.

WordPress websites are the most cost effective way to create a multiple device friendly website that includes content management system.

software

WORD
PRESS

Datatool approached us to build an all device friendly website to promote their motorcycle products.

WordPress websites are the most cost effective way to create a multiple device friendly website that includes content management system.





case study datatool website

Datatool approached us to build an all device friendly website to promote their motorcycle products.







Rebranding was one of the necessary requirements.


We rebranded their alarms and immobiliser and tracking products.


The Datatool brand needed to appeal to motorcyclists
www.datatool.co.uk






ONLINE
ADVERTS

We created several animated images for online magazines in the motorcycle industry.





animated adverts - datatool

PRINT
DESIGN

divider


datatool - leaflets



Requirements design and rebranding for – 2 Trifold DL leaflets

Including Rebranding for their alarms and tracking systems




datatool - trifold

Logo Design with a mountain glyph


DL Trifold leaflet with a mountain scenic route.



The TrakKING Adventure system needed an adventurous journey feel about it and therefore we decided to go down the mountain route.



Datatool asked us to create brand for their new TrakKING Adventure

trakKing Adventure - trifold

trakKing - gps tracking system - box sleeves

TrakKING and TrakKING Adventure Product Box Sleeves


We have rebranded & designed most of Datatool’s box sleeves





STAND

divider

datatool exhibition stand










datatool exhibition stand

We designed a cost effective stands for Datatool at the NEC Birmingham

Mockups presented to customer including counter designs


Hi Res images and in depth measurements for the stand installer






datatool stand graphics

VIDEO

divider





Datatool asked us to create a marketing video for their website and events to explain the function of their new tracking product for motorcycles TrakKing Adventure.

Their requirements were that it was simple to understand and had a cartoon feel about it very much like their original TrakKING video. The theme for TrakKING Adventure was that it had a feeling of going on long holiday journeys where the customer could then look at their journey history on their TrakKING account. We felt a mountainous feel to the brand was the answer and hence included a mountain glyph in the logo.

How can we help?

  • About Your Project

Some of our featured work


Allectra - case study
Datatool - Case Study
BMW Motorrad - case study
Scorpion Automotive - Case Study
scorpiontrack connect - case study