Case Study BMW Motorrad
CASE STUDY - After building the tracking software for the BMW Motorrad TrakKing Adventure, we were asked to create the branding and design of the new product. The theme for TrakKING Adventure was that it had a feeling of going on long holiday journeys where the customer could then look at their journey history on their TrakKING account. Therefore we decided to go down the mountainous route. Forgive the pun!
Scorpion Automotive the manufacturer of TrakKING Adventure a trusted provider to vehicle manufacturers and the aftermarket engaged Hare.digital to create a brand look for BMW.
BMW Motorrad requested advertising material
BMW TrakKING Adventure
Box Sleeve for their tracking product
BMW TrakKING Adventure advertising material for their product
Attention to detail and highlighting the unique features of TrakKING Adventure was an essential part of the design.
Glyphs were used to draw attention to the many exciting new features of the sophisticated tracking product. But also it was necessary to keep within the strict corporate identity brand guidelines of BMW Motorrad's many products.
Hare.digital created the brand design for the BMW TrakKing Adventure tracking system
It was necessary to keep within the strict BMW corporate identity brand guidelines
Supplying marketing products such as DL Trifold leaflets for their dealership outlets
BMW Motorrad TrakKING Adventure stolen vehicle tracking DL Trifold leaflet, keeping within the strict corporate identity brand guidelines of BMW Motorrad.
Visual imagery was used to describe some of the features of the tracking product